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Save the High Street Shops

In this international world, with issues like eBay, Facebook and low-cost labour in overseas lands, the typical high brick and mortar high street store is having a hard time competing for customers. An increasing number of older people are becoming into much less afraid of utilizing computer systems, the internet and placing their credit card particulars online

Author: mark alexander
Date: Mar 31, 2011 - 10:42:38 AM

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In this global world, with things like Ebay, Facebook and cheap labour in foreign lands, the average high street shop is having a hard time competing for customers. More and more older people are becoming less scared of using computers, the internet and putting their credit card details online. The increasing costs of things, added to the recent hike in VAT, is causing businesses to have to try harder and harder to stay afloat. The market for buying something simple like reading glasses, for example, is a bit of a minefield nowadays. Not only is the available information conflicting, the prices and customer service range in great extremes.

Firstly, there are lots of people who insist on going to expensive, over-qualified opticians, only to be told what they already know, or worse still, to be persuaded to spend more than necessary. In addition, there is the argument that more expensive doesn't always mean better. And that you can buy a very low-priced, simple pair that will do a perfectly good job and not cost much at all. Both sides of this argument have valid points, and the best thing probably depends on the budget of the customer and the amount of time that they are going to wear them.

Next, the prices vary so much, even for the same specification from the same manufacturer. This is probably due to the internet and cost of rent for high street shops. Reading glasses UK is a website that has plenty of options at good prices, but it may be difficult to be sure the pair you buy are what you want. There is not only the comfort and correct prescription, most people also have to look right.

Finally, the customer service is just about non-existent with most online distributors, even if reading glasses UK  has good support and an exchange facility. Going to your local shop and spending time with a service advisor (salesman or saleswoman) has its benefits because you can get their advice, try on several pairs, and you at least know where to return to if you have any problems.

All in all, it's really down to the budget and expectations of the user as to whether they buy reading glasses online or go to their local opticians and spend a bit extra on piece of mind. We should not abandon our local shops, because all but the most extreme hermits still like a walk through real shopping centres to see and feel what they might be buying. Let's face it; most of us have checked something in the flesh only to buy it cheaper online. Maybe the death of high street shops will be bad for us all.

This article was written and submitted by Mark Alexander, CEO and chief SEO consultant for http://www.seo2marketing.com and http://www.seo2marketing.co.uk. Search engine optimization services Bangkok and Leeds in the UK.

View all articles by mark alexander

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