You are here: DIME Home > Website Promotion > Creating Effective Website Content

Creating Effective Website Content

Often when people are confronted with the task of developing content for their website they are perplexed and filled with indecision as how to start. Following some these basic guidelines, will not only help you to produce quality content that is relevant, but will help you rank well in Google as well.

Author: Elad Domb
Date: Mar 28, 2011 - 2:40:04 PM

Printer FriendlyPrinter friendly page

Often when people are confronted with the task of developing content for their website they are perplexed and filled with indecision as how to start. Following some these basic guidelines, will not only help you to produce quality content that is relevant, but will help you rank well in Google as well.

Start by brainstorming ideas for your site's content. Ask yourself some basic questions such as: Who is your audience? Who is going to be using the site? Are they computer savvy? Are they looking for information? Reviews on a product? Or are they looking for a service? Consider the age, sex, socioeconomic status, geographic location, relevant interests or hobbies of your viewer important to consider? These questions will help set the tone of your content and give you direction to begin writing.

Sometimes the answers are very straightforward based upon the products or services you offer. Provide useful and succinct content for exactly what a visitor will need to know when visiting your site, or might want to know before making a purchase. Some reasons for coming to your site might include: product specifications, product features, product reviews, shipping or ordering information, pricing and availability of products.

The content of your website communicate exactly what your website is about to your visitors and is the primary source of information that search engine bots use in determining how to index your website. The most recent algorithm update from Google is the most recent attempt to remove "webspam" or, the junk results you might get in search results when websites try to cheat their way into higher positions. Websites that once enjoyed high rankings due to scraped and duplicate content are now experiencing a huge drop in rankings. This new algorithm update to the "new Google" means now more than ever, well written, original textual content is mandatory for all onsite and offsite web content at the risk of incurring ranking penalties from Google. The new Google standard dictates quality over quantity.

Conduct keyword research for your business, service or product that you are building the site for. Use tools such as Google's Keyword Tool to generate keyword for targeted content. Choose approximately 3-5 terms per page. The best approach is to develop well written, relevant content for your website that is not bloated with keywords or comes across as being "spammy". It must be 100% original. If you do need to quote other sites be sure to use proper html tags and syntax to mark the text as a citation or a reference. You should have a minimum of 500 words of content on your homepage. Be sure to include several instances and iterations of the keywords you will be targeting.

An often overlooked area of content writing is writing content for the landing pages of your site. Landing pages are the entry pages that your target audience land on when visiting your site. What page they land on depends mainly on your SEO optimization strategy and link building techniques. Work closely with an SEO specialist to determine what your link building strategy will be and what internal pages to target. For example, If you sell "widgets" you might target your homepage for a generic phrase such as "industrial widgets". You might then have an internal page ranking for "red widgets" and another for "blue widgets". Both would be optimized for those related search terms.

You should have approximately 400-600 words of textual content per landing page. It is important not to neglect content on these pages. Internal pages tend to create conversions much more readily than someone landing on a homepage. The homepage is typically more general in nature and usual provides an overview of what you have to offer. Your internal pages are where you have your products or services.

People coming to the homepage are typically looking for information or "just browsing". Those coming in to an internal page have already done their research and are more likely to be prepared to purchase. An analog would be a person going to a store and "just browsing", as opposed to someone going directly to the department they want with a specific product in mind.

Do not neglect your internal product pages either. The same rules of good content creation apply to these pages as well. Create unique, keyword focused content that will be useful when a person is conducting a web search for similar products or services.

The content on your site is not "final" once it is live on your web server. You can edit it freely and continue to revise and further optimize the content throughout your entire site. Google bots will visit your site more frequently if you do so. Remember to create your site content for your visitors. Providing well written copy will help to spread your business's message products and services and will lead to more conversions of visitors in to customers.

Web Hosting at is a large team of experienced webmasters, web users, site owners and company leaders here to help you - webmasters of the future with all of your website hosting needs.

View all articles by Elad Domb

Link to this article:

Code to copy: <a href="">Creating Effective Website Content</a>

Related Articles...

SEO Optimization Services - Why Businesses Need Them

Jun 30, 2011 - 6:41:53 AM

Why would you need SEO optimization services? This is an all important question that all entrepreneurs should begin asking. If you have decided to create an online presence for yourself or your business, it's about time you realize that you simply cannot live without search engine optimization.... [Read the full story]

SEO and Copywriting: The Way to Get More Website Traffic

May 4, 2011 - 11:05:53 AM

The internet has become one of the most vital tools for communication, marketing, and advertising. It is now considered one of the pillars of trade and commerce. Several companies, most specifically medium-scale businesses and multi-national corporations, create their own websites to reach out to their target audience. They place their products and services on their web pages and answer online inquiries of their clients and customers.... [Read the full story]

Creating Effective Website Content

Mar 28, 2011 - 2:40:04 PM

Often when people are confronted with the task of developing content for their website they are perplexed and filled with indecision as how to start. Following some these basic guidelines, will not only help you to produce quality content that is relevant, but will help you rank well in Google as well.... [Read the full story]

Why do you need a website?

Feb 28, 2011 - 1:41:31 PM

There are still people wondering whether their business really needs a website. Or they say: we have a small business firm or running a home based business: should we have a website?... [Read the full story]

Newest Articles in Popular Topics:

Business & Marketing Computers & the Internet Entertainment Health & Fitness
Finding Ways To Save Money And Maximize Revenue In Business
Cooper's Golf Park Tees Off Their New Website
Fiinovation Adjudged CSR Team of the Year & Caring Company at World CSR Day
Reasons Why Kale Realty is the Best Real Estate Firm in All of Chicago
Montreal Tech Startup Kangaroo Rewards Launches Mobile Loyalty Program for Local Merchants
It is time we break out of the SEO Shelter
3 Strong Reasons You Should Start Your Own Blog
Evolve Your Career With CompTIA A+ Certification Exam
High speed VMware Backups - Powered by UltraBlaze() from Vembu
Things to Consider When Selecting a Domain Name for Your Website
Fling Boom "Launches" This Holiday Season
Beautiful Abstract Canvas Art is Up for Grabs
Buying Art as a Gift: Tips From an Expert
Complete Guide to the 2014 Gatlinburg Fine Arts Festival Released by Jackson Mountain Homes
Learn Blues Music Online-Alternative to Traditional Piano Lessons
Causes and Treatment of Acne
What Type Of Constipation Home Remedies Are There?
Manual Wheelchairs: Buying One
Instant Facelift with Dental Implants
Lasik Surgery Leading Correction Of Vision Issues

Home & Family



Enhance Your Learning Experience Through Best Responsive Elearning Development Tools
Best Apps for Learning German
Esvees is Cranbourne's Elite Hair Dressing Company
Ozone Generator
Practical Tips When Choosing Gates and Gate Openers for Your Home or Business
Why Cases are Required for Mobile Phones?
Are Dealership Services Worth It?
2015 Jeep Grand Cherokee Named Must-Shop SUV for Towing from
Online Selling With An Appraisal Advantage
Macsome AudioBook Converter released New Version V2.0.4
Aditi Ashok signs off with a double
Softball Coaching: Avoid Becoming A Nattering Nabob of Negativity
Softball Coaching Tips - The Funnel Approach
Pick Up Specialized Advice on Jumping Exercises Which Are Highly Effective
Vertical Jump Training Tactics to Increase Your Athletic Performance
Tips for Choosing the Right Paris Short Lets
Hostels - the best choice for working womens and college students
Perfect holiday? Book a cruise and sail in Croatia!
Say Aloha to Your Best Vacation Ever with Kohala Coast Properties
The Perfect Guide for a Fantastic Family Trip to Kansas City


Follow & Share Your Favorite Video Articles

Tell a Friend About This Site

Chamber of Commerce - on the Web logo

Subscribe to the eMarket SmartsTM Newsletter in order to keep up to date with what's happening with, get the emails on new video articles, featured articles, and more. Your privacy is always protected. We never rent, sell or trade your private information


Service provided by GetResponse Autoresponders

Recommended Associates

Latest Articles in All Categories

Putting Up a Small Commercial Printing Business
So You Might Be Unemployed And Desire To Become A San Francisco Real Estate Investor Now
Meditation and Mindfulness: Dealing With Emotion
CPA Websites: Five Essential Ideas for Composing Convincing Articles
Set Goals In Order to Come Up With Your Action Plan
Is the Air in Your Home Safe to Breathe?
Coarse Fishing Tackle Review: The JW Young 13ft Trotter Rod
Section 1031 Exchanges For San Diego Real Estate Investors
Phoenix Real Estate Investing For Highest Possible Earnings
Legendary are the Volk Racing TE37 Wheels
Developing the Next Generation Wall Station (ChaseDesk™) for Healthcare - A Case Study
What are step down transformers?
Introducing Sharehype, the Revolutionary Tool for Online Marketers
Rewards To Shopping For Austin Real Estate On The Web
Hydroponics for Beginners

Do you write?

Would you like submit your articles and have them approved on a priority status? Find out more about how you can become a Priority author for pennies a day! Click here. Home
  • Business (9328)
  • Computers & The Internet (5740)
  • Entertainment (1348)
  • Family (958)
  • Finance (1963)
  • Health (4246)
  • Home and Living (6670)
  • Marketing (6113)
  • Shopping & Product Reviews (2624)
  • Sports (694)
  • Travel and Vacations (1689)
  • Video Articles (1)
  • Editors Pick (1)