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How To Get Ahead Of Your Competitors- Customize A Site To Show Off Your Firm's Identity

Owners have the freedom to select any variety of marketing campaigns to apply to good websites for accountants. You'll hit upon costly and time consuming methods, as well as cost effective methods. Within this report, we'll set off at the foundation, even before we worry about first page rank on search engines.

Author: Brian OConnell
Date: Sep 19, 2011 - 7:58:40 PM

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Owners have the freedom to select any variety of marketing campaigns to apply to good websites for accountants. You'll hit upon costly and time consuming methods, as well as cost effective methods. Within this report, we'll set off at the foundation, even before we worry about first page rank on search engines. You must perform Search Engine Optimization correctly, if you want Bing and Google to grab your website.

You'll come across companies who offer to do the work for you, for a steep price. But don't get ahead of yourself. A website without any personal touches isn't likely to draw in any new customers. Now let's start with these basic first steps, before worrying about everything else that comes with Search Engine Optimization.

Content is King- Don't ever underestimate the value of quality content on your site. A website that's doesn't have any engaging resources for it's prospects is going to lose visitors fairly quickly. Make sure your website has a lot of good information on it.

Everything from your information about your company's products and services, to you company's history and employee profiles. Your website should answer every question a prospect may be asking. If you're successful in providing all of the pertinent information, then you've decresed your chances that viewers will look elsewhere for answers.

Show your personality - clients enjoy feeling like they can relate to you. Win prospects over before they even visit your office, with personalized content and photos. Many people have the notion that they can trust their neighbors, so if you can show prospects that you live right next door you're going to increase that prospect's confidence level by virtue of the fact that you live nearby.

Don't be afraid to include some background information on a biography page. This is just one more way in which your site visitors can understand who you are professionally, as well as personally. Having these simple personal touches on your website will really make your company stand out amongst the run-of-the-mill, stock content sites that some companies use.

Think about the folks you do business with in your daily life. What do they do to stand out in your mind? Are they welcoming? Prompt? Professional? Think of those businessmen/women when building your site, and remember to include your standout qualities. Making a personal connection with the use of good content on your site is going to get you on the right track to stand out over your competition. Finally you are prepared to reach into the land of Search engine optimization!

Brian O'Connell is the President and founder of CPA Site Solutions, one of North America's largest web firms dedicated solely to great websites for accountants.

View all articles by Brian OConnell

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