You are here: DIME Home > Accounting > Using "Crowdsourcing" to Grow Your Firm Using Accounting Websites


Using "Crowdsourcing" to Grow Your Firm Using Accounting Websites

There's been lots of din recently inside marketing and advertising professionals encompassing "crowdsourcing". This commentary explains what crowdsourcing is and shows how it can be made use of to bring prospects into your CPA firm.

Author: Ken Marshall
Date: Oct 1, 2011 - 5:39:30 PM


Printer FriendlyPrinter friendly page

Crowdsourcing is a web marketer's idiom that has become increasingly prevalent recently and it's a concept you can apply to optimize accounting websites, push traffic to it, and improve your online profile to boost your practice. Before we start, though, it's vital that you develop a fundamental understanding of the concept; then you'll be able to make out how to utilize it on an accounting website.

The web posesses an extraordinary capacity to lure folks together into groups. Crowdsourcing is a method of utilyzing this ability by using existing internet groups of users; especially your clients and website users; to examine your customer's needs. There's no one right way to do this. Crowdsourcing is a broad term and uses lots of different online tools including forums, blogs, wikis, and even direct email.

As it relates to accounting websites, you can use crowds to gain insight into the types of products and services that your customers need, allowing you to expand your base of potential new clients and appeal to the things they're looking for in an accountant or accounting firm. It can be used in both business-to-customer and business-to-business marketing strategies, and its fundamental tenet is that there is a great wealth of information to be had for free, if you know how to tap into it.

Let's take a quick look at a practiacal example. Let's use this principle to optimize accounting websites to their individual markets. Suppose that you link a blog to your existing website as a means to generate updated and relevant content that closely relates to the terms Internet users and potential customers are looking for. If you open your blog up for user commentaries, you can generate discussion on the various topics you discuss in your blog postings to improve your understanding of the needs and preferences of your customers.

As we add to our blog certain article will strike chords with our clients, and they will start commenting on them. The more excitement that builds over a certain post, the more potential it has as marketing data. By responding to your blog your clients are literally tellling you what they care about! Now you can use this information to add pages to your website, send out email alerts, and otherwise incorporate this new information in your overall marketing message. Once you know what people's accounting concerns are you're in a perfect place to position yourself as the answer.

Crowdsourcing isn't just useful for shaping your marketing strategy. User feedback can also help you shape your practices services, better meet your clients needs, and thereby improve client retention. Now all this does necessitate a bit of labor and effort. You have to take some time to start off each discussion and monitor the feedback but if this can tell you issues your customers are worrying about it's worth every second. This is something you will be able to learn to execute by yourself, but (particularly if you're a novice to online marketing) it might be advantageous to get a bit of help. It's your option, of course, but there are a lot of consultants out there who will be happy to assist you with anything from strategic guidance to post writing.


Kenneth is a marketing expert and former Corporate Officer of CPA Site Solutions. His core service is marketing accounting websites and using online social networking websites and Search Engines to help accounting practices grow their client bases.



View all articles by Ken Marshall

Link to this article:

Code to copy: <a href="http://www.dime-co.com/accounting/Using-Crowdsourcing-to-Grow-Your-Firm-Using-Accounting-Websites.shtml">Using "Crowdsourcing" to Grow Your Firm Using Accounting Websites</a>




Related Articles...

What You Need to Be Aware of About Hosting Accoutning Websites

May 26, 2011 - 3:03:42 PM

If you're just getting started with an accounting website, or are considering designing a website for your accounting practice there are some pointers you'll want to find out about before you really start to develop your site. If you recognize your decisions from the get-go you'll likely see that setting up accounting websites is significantly less intimidating than you believed. There are some website hosting businesses that have spent years developing websites for accountants, and they have a few practical insights for your consideration...... [Read the full story]

Benefits of Making use of Fresh Content on Websites for Accountants

Apr 28, 2011 - 4:12:24 PM

Are you keeping your accounting website new and exciting? Stop a minute and impartially reappraise your site. Are you constantly adding new content to your website? Are you keeping your content pertinent and current? Most website owners don't especially appreciate how significant this is to the final success of their sites. Letting your site slide into obsolescence not only makes your firm look lame, it's also a big red flag to the search engines.... [Read the full story]

6 Management Tips For Efficient And Effective Payroll Processing

Feb 2, 2011 - 11:24:55 PM

To manage your company's payroll processing more efficiently, it is advisable to utilize a reliable system of logging employees' time in and out; check for changes or adjustments in salaries; consistently follow the proper way to manually compute salary or use payroll software; open a separate bank account for your payroll; utilize a uniform delivery system for checks; and save and keep a file of payroll summary for every payday.... [Read the full story]

VAT Increase - Be Prepared

Dec 29, 2010 - 10:54:58 AM

The rate of VAT in the UK increases from 17.5% to 20% as of 4th January 2011.... [Read the full story]


Newest Articles in Popular Topics:

Business & Marketing Computers & the Internet Entertainment Health & Fitness
Finding Ways To Save Money And Maximize Revenue In Business
Cooper's Golf Park Tees Off Their New Website
Fiinovation Adjudged CSR Team of the Year & Caring Company at World CSR Day
Reasons Why Kale Realty is the Best Real Estate Firm in All of Chicago
Montreal Tech Startup Kangaroo Rewards Launches Mobile Loyalty Program for Local Merchants
It is time we break out of the SEO Shelter
3 Strong Reasons You Should Start Your Own Blog
Evolve Your Career With CompTIA A+ Certification Exam
High speed VMware Backups - Powered by UltraBlaze() from Vembu
Things to Consider When Selecting a Domain Name for Your Website
Fling Boom "Launches" This Holiday Season
Beautiful Abstract Canvas Art is Up for Grabs
Buying Art as a Gift: Tips From an Expert
Complete Guide to the 2014 Gatlinburg Fine Arts Festival Released by Jackson Mountain Homes
Learn Blues Music Online-Alternative to Traditional Piano Lessons
Causes and Treatment of Acne
What Type Of Constipation Home Remedies Are There?
Manual Wheelchairs: Buying One
Instant Facelift with Dental Implants
Lasik Surgery Leading Correction Of Vision Issues

Home & Family

Shopping

Sports

Travel
Enhance Your Learning Experience Through Best Responsive Elearning Development Tools
Best Apps for Learning German
Esvees is Cranbourne's Elite Hair Dressing Company
Ozone Generator
Practical Tips When Choosing Gates and Gate Openers for Your Home or Business
Why Cases are Required for Mobile Phones?
Are Dealership Services Worth It?
2015 Jeep Grand Cherokee Named Must-Shop SUV for Towing from AutoTrader.com
Online Selling With An Appraisal Advantage
Macsome AudioBook Converter released New Version V2.0.4
Aditi Ashok signs off with a double
Softball Coaching: Avoid Becoming A Nattering Nabob of Negativity
Softball Coaching Tips - The Funnel Approach
Pick Up Specialized Advice on Jumping Exercises Which Are Highly Effective
Vertical Jump Training Tactics to Increase Your Athletic Performance
Tips for Choosing the Right Paris Short Lets
Hostels - the best choice for working womens and college students
Perfect holiday? Book a cruise and sail in Croatia!
Say Aloha to Your Best Vacation Ever with Kohala Coast Properties
The Perfect Guide for a Fantastic Family Trip to Kansas City

 



Follow & Share Your Favorite Video Articles

Tell a Friend About This Site



Chamber of Commerce - on the Web logo



Subscribe to the eMarket SmartsTM Newsletter in order to keep up to date with what's happening with dime-co.com, get the emails on new video articles, featured articles, and more. Your privacy is always protected. We never rent, sell or trade your private information

:
:

Service provided by GetResponse Autoresponders


Recommended Associates


Latest Articles in All Categories


Putting Up a Small Commercial Printing Business
So You Might Be Unemployed And Desire To Become A San Francisco Real Estate Investor Now
Meditation and Mindfulness: Dealing With Emotion
CPA Websites: Five Essential Ideas for Composing Convincing Articles
Set Goals In Order to Come Up With Your Action Plan
Is the Air in Your Home Safe to Breathe?
Coarse Fishing Tackle Review: The JW Young 13ft Trotter Rod
Section 1031 Exchanges For San Diego Real Estate Investors
Phoenix Real Estate Investing For Highest Possible Earnings
Legendary are the Volk Racing TE37 Wheels
Developing the Next Generation Wall Station (ChaseDesk™) for Healthcare - A Case Study
What are step down transformers?
Introducing Sharehype, the Revolutionary Tool for Online Marketers
Rewards To Shopping For Austin Real Estate On The Web
Hydroponics for Beginners



Do you write?

Would you like submit your articles and have them approved on a priority status? Find out more about how you can become a Priority author for pennies a day! Click here.

Dime-co.com Home
  • Business (9328)
  • Computers & The Internet (5740)
  • Entertainment (1348)
  • Family (958)
  • Finance (1963)
  • Health (4246)
  • Home and Living (6670)
  • Marketing (6113)
  • Shopping & Product Reviews (2624)
  • Sports (694)
  • Travel and Vacations (1689)
  • Video Articles (1)
  • Editors Pick (1)