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Awesome promotional videos for your iPhone apps

In the era of internet and high bandwidth connections, promotional videos are expanding rapidly. With promotional video production, businesses now have more creative flexibility than ever before when it comes to online marketing of products and services.

Author: Manuel Zamora
Date: Jan 30, 2012 - 3:23:50 PM

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In the era of internet and high bandwidth connections, promotional videos are expanding rapidly. With promotional video production, businesses now have more creative flexibility than ever before when it comes to online marketing of products and services. They also have more options when it comes to providing online corporate training videos and demonstrations. Promotional video production, when combined with internet technology, is allowing businesses to not only market more effectively to the constantly-growing population of internet users, but more efficiently as well, saving valuable dollars.

iPhone app marketing is the final frontier today: you have done a great app or game and you release it, is it enough to sell? Unless your app is unique in its kind, which gets harder to achieve every day, that is not enough. One of the key press and marketing materials you should consider producing for your iPhone app demo videos and an instructional video.

A promotional video is a short commercial-like video that shows off your app selling points. It should include real-life video of your app running on the device, some tagline and possibly some cool animations and effects that take the idea, background and elements of your app to a level not possible on the device itself.

An instructional video is a “how-to” video, more similar to a video review, that shows real-life video of your app running on the device (you can take small parts of your promo video) and extend the video with more clips of the app running (either on the device or the simulator) and a voiceover comment covering the key features and basic functionality of your app.

The app video production of online videos provides businesses with a wide range of benefits such as:

•    More Personalized Advertising
•    Enhanced Demonstration Capabilities
•    Advanced Site Functionality
•    Cost Efficient Marketing
•    Improved Customer Service

App video production uses specialized templates that keep cost and delivery time down. No spending thousands and waiting weeks for your results. Great Video Deals!

Intense features:

•    You can have from 6 to 10 screenshots.
•    Device can be shown both in Portrait and Landscape mode
•    Explain your screenshots with a title and description.
•    Use default or your own fonts.
•    Use default or your own soundtrack.
•    Need your company logo and up to 3 URLs

When considering iPhone app demo videos for your app, remember that it's crucial to crunch the file size of the video down as small as possible before putting it online so as to ease the strain on the customer's bandwidth when the online video is being downloaded. For this reason, video formats such as Quicktime's .mov, Windows' .wmv, and the more recent Flash video format, .flv have become popular formats for online videos of all types. The desired size, length, and quality of the promotional video production being created all have an impact on which file format, as well as which compression method, should be used to achieve optimum results.


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iPhone app demo videos
iphone app marketing
app video production

A promotional video is a short commercial-like video that shows off your app selling points.

View all articles by Manuel Zamora

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