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Promotional Products Attract Customers and Prospects

Custom promotional products are a great way for businesses to attract more customers and prospects. They help remember your company and services for a long time.

Author: Bob Simon
Date: Mar 7, 2012 - 3:01:00 AM

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Promotional products are a great way for businesses to attract more customers and prospects. After all, this is a superior and cost effective way of keeping a brand name and logo in the public eye. They are a great way of making sure that people remember you and the services you provide, and know where to find you.

Given the state of the economy, and the economic constraints that most advertisers are functioning under, print advertising is an expensive option, as are television ads and radio spots. In this scenario, the most memorable and easily the most cost-effective mode of advertising, ensuring that target audiences and prospective customers are familiarized with your brand, is the interesting mode of promotional products.

Creative, entertaining, and useful promotional products can be given away to not only your existing customers, but also new prospects, and possible referrals. The best factor of such promotional giveaways, of course, is their staying power. They have a much superior longevity, when compared to any other form of advertising, and they hang around for a long time, and get passed from hand to hand, giving your product and brand unbelievable exposure. While print outs get thrown out with the magazines or papers they are in, and TV or radio ads often suffer from audience tune-out, quality promotional giveaways are functional and useful, and will be kept around for a much longer time.

Think about it. Something useful, or fun, with your brand name and logo imprinted on it, with a fun message and a phone number can be the best tool to bring your products and services to mind for months, even years to come. Promotional products such as calendars, mouse pads, and coasters, remain in the home or the office of your target customer for a long time, reminding not only them, but anyone around, of your company and its products and services. In addition, trend information proves that customers or prospects who receive some kind of promotional products and items as gifts and giveaways are many times more prone to become referrers. In other words, they are more likely to tell their friends, and others, about your company and its products.

Industry studies and emerging statistics show that a promotional product received with a mailer or sales letter gives the recipient a pleasant surprise and ensures a much better retention of your promotional message. After all, most people simply throw away bulk mailers and sales letters, often without even bothering to read them. Finding something useful, handy, or entertaining in a mailer means at least a part of your message gets retained. This not only means that months or years later they can still recall your brand, every time they look at the item, but can also help to increase – by as much as 50% -- the number of callbacks that you are likely to receive.

Whether you choose old favorites like pens and key chains, or decide to go with newer personalized giveaways like luggage tags or measuring tapes or golf tees, trust the folks at Action Printing Inc to find you just the thing you need, in prices that sit wonderfully on the pocket! The team will make sure you find all the items you need to ensure that everyone remembers your brand, your company, and your products and services in a positive light. Let us maximize the power of your promotional advertising, well within your promotional budget.

Bob Simons is Marketing Director of Action Printing, the Promotional items Superstore. More information can be found at Promotional products.

View all articles by Bob Simon

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