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The Importance Of Having Effective Booklet Covers

Booklets are considered these days as one of the best manners to advertise products and services. These things have been extremely utilized as a business promotional tool along with brochures and other business materials to sell and advertise.

Author: Kaye Z. Marks
Date: Jan 3, 2012 - 8:57:21 PM

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Booklets are considered these days as one of the best manners to advertise products and services. These things have been extremely utilized as a business promotional tool along with brochures and other business materials to sell and advertise.

This has also made the usual booklet a little boring. Most of these prints have the same rectangular shape and are more often than not printed in four colors and on high quality paper materials. In the very stiff and competitive business world of today, these prints must be always more creative that can catch the eyes and attention of all potential clients. These prints arouse interest in minds of the clients to buy a business product or service and therefore it is vital to make these prints eye catching and always make it stand out among the rest. The challenge is to look and feel different at the same time meet the real purpose of these prints. To further improve your know how about these things, below are some of the tips and ideas that you can always keep in mind. All you have to do is to read on below and understand.

1. Change the cover of these prints – usual cover of these prints has been printed on slightly thicker paper materials than the rest of the prints. Try making use of textured paper materials, corrugated papers, plastics, cardboards, and all other interesting materials to make these prints feel and look different from others.

2. Make use of metallic ink materials – although there is nothing wrong with the four-color printing process that you are used to seeing, making use of metallic ink materials will more often than not make your prints stand out from the rest. In addition, this metallic material has an external shine, which makes it look and feel great.

3. Alter the binding manner – perfect binding tactic has been utilized so far especially when it comes to binding of booklets but you can do experiments with all other kinds of binding manners. Spiral binding or even the special string or twine binding tactics will make your prints look and feel attractive especially when it will be compared to all other kinds of prints in the world of business.

4. Play and experiment with the shapes – you can also avoid the usual rectangular booklets and choose for some other shapes like the square, triangle or even circle types. This will provide your prints an edge over all its competition and make a good statement when it comes to your innovativeness and creativity.

5. Put addition items and accessories – this is another manner for you to make your prints look and feel more eye catching. You can always add things like ribbons, plastic and even embossed aspects as it will be very impressive.

For your creative color booklet printing, most of you will need the quality services of a reliable and trusted printer. This is where an online printer comes into the scene. These online printers always have expert printers and designers of these booklets that you can always rely on. These online printers also make use of high tech printing tools and materials for printing all kinds of print materials that you can use for your business promotional campaign.

Kaye Z. Marks is an avid writer and follower of the latest booklet printing technologies that help businesses in their marketing and advertising campaigns. Avail of color booklet printing at PrintPlace.com

View all articles by Kaye Z. Marks

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