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DiningPlus Customer Relationship Management Programs

Customer is the king! All say this but now many of them actually implement this...
I tell this by me experience that the marketing practices now a day tend to keep the customer ignorant about business policy, especially when it is about plastic money. Type on Google and you would be presented with an ‘n’ number of instances where the customers have been befooled or cheated through ‘n’ number of ways. DiningPlus MAKES AN EXCEPTION TO THIS...

Author: Rajnish Kumar
Date: Aug 30, 2013 - 8:18:44 AM


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Customer is the king! All say this but now many of them actually implement this...

I tell this by me experience that the marketing practices now a day tend to keep the customer ignorant about business policy, especially when it is about plastic money. Type on Google and you would be presented with an ‘n’ number of instances where the customers have been befooled or cheated through ‘n’ number of ways.

DiningPlus MAKES AN EXCEPTION TO THIS...

DiningPlus belongs to the tribe of plastic card but it does everything to keep its customers informed and a dedicated Customer Care makes this evident. A team of professional executives is responsible to explain everything on issues pertaining to the card. The card-holders can call 24Χ7 and obtain information on charges, business policy, outlets, locations, bills, cost and virtually everything that concerns them on card. It gets better with the recent introduction of GPRS technology where every card holder can be viewed for his geographic location and accordingly information is exchanged.

DiningPlus Customer Care makes an addition to the quality of service by making connect with the end user. An effective CRM – Customer Relationship Management programs makes sure that needs and requirements are ascertained for every customer. The tools such as RDBMS or Data Mining are employed to identify key customers and to study customer behaviour by way of purchase statistics. The data is subsequently utilized to make strategies on location, outlets, coverage, service quality and discounts.

Success stories with DiningPlus find a good mention on any social media platform. One such story mentions about how a Card holder got himself stranded at a new city in the late hours and a call to the DiningPlus customer care made things easier for him. A prompt response by the representatives helped him with the nearby outlet and the vehicle could also be arranged for the conveyance part. One more of the card holders informs about how the Customer Care was of a good help when a confrontation took place at one of his favourite dining places. The representatives were instrumental in removing the confusion and settling the issue.

Transparency has always been a concern over any form of plastic money as the terms and conditions are often not made clear during the initial stages. The confusion goes on to affect the billing and usually the customer ends up paying more. DiningPlus makes sure that this doesn’t affect the business cycle in their case. Right from the buying process the customers are informed about what would be the cost of the card, the monthly charges, delay payment charges or the discount structure. The Customer Care makes sure that any update on outlets or an addition of a location is informed to the card holders in time.

A well managed Customer Care makes it possible for DiningPlus to become more aware of the expectations with the card and also provide a timely assistance to the card holder when needed.


DiningPlus : The card-holders can call 24Χ7 and obtain information on charges, business policy, outlets, locations, bills, cost and virtually everything that concerns them on card. For more information log on to DiningPlus.org



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