You are here: DIME Home > Branding > The Importance Of Flexible Packaging and Shrink Sleeve Labels in Marketing

The Importance Of Flexible Packaging and Shrink Sleeve Labels in Marketing

This article is all about the importance that flexible packaging and shrink sleeve labels bring to the marketing mix for a companies expanding product line.

Author: Leeanne Kunnert
Date: Jan 25, 2015 - 5:15:52 AM

Printer FriendlyPrinter friendly page

\When it comes to product branding and marketing, the name of the game is increased sales. It really couldn't be simpler. If what your company is doing for getting your brand out in front of the public isn't bring in the increased sales numbers, you might need to rethink that strategy. When consumers walk into a store to purchase anything, the number one reason they buy a new product is due to packaging that gets their attention. You have about 6 seconds to influence about 55% of the brand decision buying per consumer, on average. So your packaging, what a consumer sees on your product in the store, had better grab them hard and grab them quick. Advertising is great, promotions and coupons are terrific, and recommendations from a friend do pretty well to get the word out, but if you really want to sell more, you've got to put your brand on the product in a distinctive way face-to-face with your customer in the store.

One of the primary ways to do this is with shrink sleeve or flexible packaging from Anchor Flexible Packaging. This type of packaging takes your brand message, graphics, and anything else that is label-worthy and transfers this to a type of film that can be adhered to just about any kind of container. Think of many of the bottled drinks now - they have labels with graphics, logos, and label information that go all the way around the bottle. Or the packet of juice your kids stick a straw into for drinking - that flexible package has just as much graphic art and label information, too. This "in your face" type of brand marketing makes it impossible for consumers to miss you provided your graphics are strong and appealing. Making that connection with the consumer is critical, and is what will drive your sales through the roof.

You can make your brand shout out in a 360 degree fashion with beautiful color and clean, simple wording that gets the message across. Space limitations are greatly reduced from what you get with traditional packaging sleeves, and allow you to be more creative - upping the shelf appeal. You can make someone rethink their previous decisions not to try or buy your product just by grabbing their attention in the right way now. Shrink sleeve manufacturing from Anchor Flexible Packaging allows you some other advantages, too. The sleeve could be a full body type that provides a seal on the product for added security. If you have to break the sleeve to open the product, the consumer likes that added layer of protection. You also have the opportunity to increase their confidence in your product by leaving a portion of the sleeve (plus container) clear so they can see what's inside the container - this is a prized accommodation from a consumer's standpoint.

Your brand message is more likely to arrive at the store for display and sale in better condition with shrink sleeves because of their durability. All your graphics and wording is showing up behind the film that is shrunk - it's going to stay readable. You can even be green with bio-degradable shrink sleeves from Anchor Flexible Packaging.

For more information visit -

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options.

View all articles by Leeanne Kunnert

Link to this article:

Code to copy: <a href="">The Importance Of Flexible Packaging and Shrink Sleeve Labels in Marketing</a>

Related Articles...

High Street Perfume Branches Marketing Strategies Into Social Media

Jul 8, 2011 - 2:37:15 PM

High Street Perfumes is thrilled to announce their move into the world of social media with the exciting launch of their brand new Facebook page.... [Read the full story]

Vehicle decals & graphics – vinyl, UV wrap & all that!

Feb 15, 2011 - 10:40:06 PM

Vehicle wraps and vehicle decals are an extremely effective  method of advertising for any type of business, event or product.  They are intriguing, eye catching, mobile,  and different.  There are literally  millions of applications for vehicle wraps and vehicle decals that everyone can  benefit (and profit) from.  If you’ve  never used vehicle graphics as a marketing tool before, however, you may have  some questions, such as what material will be used on my vehicle, how long will  it last, and is it safe for my vehicle?... [Read the full story]

Party City Partners with Madison Square Garden

Dec 7, 2010 - 1:13:02 PM

Party City has announced a new partnership with the Madison Square Garden. Under the terms of the agreement, Party City becomes The Garden's "official party store."... [Read the full story]

Logo Design Agency: Things to Consider

Nov 30, 2010 - 6:04:25 AM

A corporate identity can speak volume about a business to the world; it is an imperative identity for a business especially in such a fiercely competitive crowd of entrepreneur constantly struggling to make their mark on the world through whatever means possible, whether it is TVC, Viral marketing or logo.... [Read the full story]

Newest Articles in Popular Topics:

Business & Marketing Computers & the Internet Entertainment Health & Fitness
Finding Ways To Save Money And Maximize Revenue In Business
Cooper's Golf Park Tees Off Their New Website
Fiinovation Adjudged CSR Team of the Year & Caring Company at World CSR Day
Reasons Why Kale Realty is the Best Real Estate Firm in All of Chicago
Montreal Tech Startup Kangaroo Rewards Launches Mobile Loyalty Program for Local Merchants
It is time we break out of the SEO Shelter
3 Strong Reasons You Should Start Your Own Blog
Evolve Your Career With CompTIA A+ Certification Exam
High speed VMware Backups - Powered by UltraBlaze() from Vembu
Things to Consider When Selecting a Domain Name for Your Website
Fling Boom "Launches" This Holiday Season
Beautiful Abstract Canvas Art is Up for Grabs
Buying Art as a Gift: Tips From an Expert
Complete Guide to the 2014 Gatlinburg Fine Arts Festival Released by Jackson Mountain Homes
Learn Blues Music Online-Alternative to Traditional Piano Lessons
Causes and Treatment of Acne
What Type Of Constipation Home Remedies Are There?
Manual Wheelchairs: Buying One
Instant Facelift with Dental Implants
Lasik Surgery Leading Correction Of Vision Issues

Home & Family



Enhance Your Learning Experience Through Best Responsive Elearning Development Tools
Best Apps for Learning German
Esvees is Cranbourne's Elite Hair Dressing Company
Ozone Generator
Practical Tips When Choosing Gates and Gate Openers for Your Home or Business
Why Cases are Required for Mobile Phones?
Are Dealership Services Worth It?
2015 Jeep Grand Cherokee Named Must-Shop SUV for Towing from
Online Selling With An Appraisal Advantage
Macsome AudioBook Converter released New Version V2.0.4
Aditi Ashok signs off with a double
Softball Coaching: Avoid Becoming A Nattering Nabob of Negativity
Softball Coaching Tips - The Funnel Approach
Pick Up Specialized Advice on Jumping Exercises Which Are Highly Effective
Vertical Jump Training Tactics to Increase Your Athletic Performance
Tips for Choosing the Right Paris Short Lets
Hostels - the best choice for working womens and college students
Perfect holiday? Book a cruise and sail in Croatia!
Say Aloha to Your Best Vacation Ever with Kohala Coast Properties
The Perfect Guide for a Fantastic Family Trip to Kansas City


Follow & Share Your Favorite Video Articles

Tell a Friend About This Site

Chamber of Commerce - on the Web logo

Subscribe to the eMarket SmartsTM Newsletter in order to keep up to date with what's happening with, get the emails on new video articles, featured articles, and more. Your privacy is always protected. We never rent, sell or trade your private information


Service provided by GetResponse Autoresponders

Recommended Associates

Latest Articles in All Categories

Putting Up a Small Commercial Printing Business
So You Might Be Unemployed And Desire To Become A San Francisco Real Estate Investor Now
Meditation and Mindfulness: Dealing With Emotion
CPA Websites: Five Essential Ideas for Composing Convincing Articles
Set Goals In Order to Come Up With Your Action Plan
Is the Air in Your Home Safe to Breathe?
Coarse Fishing Tackle Review: The JW Young 13ft Trotter Rod
Section 1031 Exchanges For San Diego Real Estate Investors
Phoenix Real Estate Investing For Highest Possible Earnings
Legendary are the Volk Racing TE37 Wheels
Developing the Next Generation Wall Station (ChaseDesk™) for Healthcare - A Case Study
What are step down transformers?
Introducing Sharehype, the Revolutionary Tool for Online Marketers
Rewards To Shopping For Austin Real Estate On The Web
Hydroponics for Beginners

Do you write?

Would you like submit your articles and have them approved on a priority status? Find out more about how you can become a Priority author for pennies a day! Click here. Home
  • Business (9328)
  • Computers & The Internet (5740)
  • Entertainment (1348)
  • Family (958)
  • Finance (1963)
  • Health (4246)
  • Home and Living (6670)
  • Marketing (6113)
  • Shopping & Product Reviews (2624)
  • Sports (694)
  • Travel and Vacations (1689)
  • Video Articles (1)
  • Editors Pick (1)