You are here: DIME Home > Business Networking > Customer Engagement: Key to Internet Marketing Success


Customer Engagement: Key to Internet Marketing Success

With all the options in mass advertising today, is it hard finding one you can trust? Are the number of clicks and opens you get not satisfactory? Are you starting to think that consumers are becoming more knowledgeable and have higher demands?

Author: Zeynep Cancelik
Date: Oct 19, 2010 - 12:49:54 PM


Printer FriendlyPrinter friendly page

With all the options in mass advertising today, is it hard finding one you can trust? Are the number of clicks and opens you get not satisfactory? Are you starting to think that consumers are becoming more knowledgeable and have higher demands?

Are you stuck in this social, tech and marketing dilemma?

Well, that is because the targeted segments are getting smaller and smaller. The new media offers hundreds of new ways to receive news, updates, ads, promotions, coupons, newsletters. The consumer has lots of options to pick from and the competition for a marketer is fierce.

Also, it has become much easier to publish. People are surrounded with websites, blogs, portals, forums, viral communities, podcasts, social media sites etc. Just as the Marketing Guru Seth Godin would put: “Everyone’s an expert on something.” Customers speak their minds; they blog it, comment on it, forward it, share it and collect it. No bad customer experience is a well kept secret any more. All it takes – even for a loyal customer- is an internet access to tell the world how lousy the service was last Friday at the local restaurant.

Who is to blame? THE INTERNET!

The good news is that internet is also very much marketer friendly if your mind is set to “Customer Engagement.” Let’s put this phenomenon on the table by using Kirkpatrick’s Model on the Degree of Involvement (click-consume-understand-act).

Visiting

The user has taken the first step into the customer journey on your website by basically liking your subject line or title. Although this user group’s adaptation level is low, he or she has willingly clicked on your link which means that you are given the explicit permission to promote. Use it wisely. Search Engine Marketing and Optimization can help you learn these visitors’ behavior pattern while they are surfing on your site and what you need to improve. These “clickers” love to click! Get them to bookmark or tag your site.

Consuming

Now that you deal with prospects who actually are interested in what you offer, make them read your material. Keep in mind that consumer’s average attention spin is low and that the consumers tend to filter automatically. This is one of the disadvantages of this age where everyone is bombarded with marketing messages. Be simple, to the point and interesting in both design and content. Be remarkable! If you are successful at this level your site will be rated, voted or commented.

Understanding

The user gets more involved into the process. Your goal is not only to present the information that the reader seeks but also to facilitate experiences that will help them master the knowledge. You need to cater to as many learner types as possible: visual, auditory and kinesthetic. Visual demonstrations such as tables, charts, images will be helpful to paint mental pictures. One the transformation from a simple reader to the “aware consumer” is completed, you will realize that the consumers start to create content by uploading comments, blogging, referring or creating mash ups.

Acting

Have you get them excited enough to act on it? This level will reveal it all. The consumer who was successfully carried to this level is considered to be “Social”. You, as the marketer have planted the seed. Now, it will grow into satisfaction and then networking, creating communities, sharing with friends. Remember that only a highly engaged customer is loyal.

In other words, to “ Keep your Customers for Life ,” you need to invest your time, energy and resources in your customer to engage them with your brand. Now that we have Internet and the right tools it is easier to keep up with consumers and their preferences.

Zeynep Cancelik

Surado Solutions, Inc.

Surado Solutions



View all articles by Zeynep Cancelik

Link to this article:

Code to copy: <a href="http://www.dime-co.com/business-networking/Customer-Engagement-Key-to-Internet-Marketing-Success.shtml">Customer Engagement: Key to Internet Marketing Success</a>




Related Articles...

Find Out How To Create Your Own Social Networking Site

Jun 1, 2011 - 10:05:26 AM

Facebook was launched in 2004 and have become a big success with millions of registered users. Only google is ranked better than facebook on the alexa list of top 500 websites. Due to facebook's good results and because so much of today's online traffic is focused around social networking sites, a great deal of internet marketers, corporations and individual person's would like to learn to create a social networking site.... [Read the full story]

Bill McIntosh Launches Contest Burner, Hailed as the Ultimate Branding Machine

Dec 17, 2010 - 12:53:13 AM

Stanton, CA, December 17th, 2010 – Internet marketers who are looking to get more traffic, build a list and make more money need look no further than Bill McIntosh's Contest Burner. This is the promise by McIntosh who recently launched http://www.ContestBurner.com to an awaiting public and already there are rave reviews.... [Read the full story]

Customer Engagement: Key to Internet Marketing Success

Oct 19, 2010 - 12:49:54 PM

With all the options in mass advertising today, is it hard finding one you can trust? Are the number of clicks and opens you get not satisfactory? Are you starting to think that consumers are becoming more knowledgeable and have higher demands?... [Read the full story]

3 Affiliate Marketing Tips to Boost your Income

Aug 9, 2010 - 8:22:31 PM

There are many affiliate marketing tips out there, given by some very successful marketers. If you read all the different ways people choose to do their business, you can gain some serious information overload.... [Read the full story]


Newest Articles in Popular Topics:

Business & Marketing Computers & the Internet Entertainment Health & Fitness
Finding Ways To Save Money And Maximize Revenue In Business
Cooper's Golf Park Tees Off Their New Website
Fiinovation Adjudged CSR Team of the Year & Caring Company at World CSR Day
Reasons Why Kale Realty is the Best Real Estate Firm in All of Chicago
Montreal Tech Startup Kangaroo Rewards Launches Mobile Loyalty Program for Local Merchants
It is time we break out of the SEO Shelter
3 Strong Reasons You Should Start Your Own Blog
Evolve Your Career With CompTIA A+ Certification Exam
High speed VMware Backups - Powered by UltraBlaze() from Vembu
Things to Consider When Selecting a Domain Name for Your Website
Fling Boom "Launches" This Holiday Season
Beautiful Abstract Canvas Art is Up for Grabs
Buying Art as a Gift: Tips From an Expert
Complete Guide to the 2014 Gatlinburg Fine Arts Festival Released by Jackson Mountain Homes
Learn Blues Music Online-Alternative to Traditional Piano Lessons
Causes and Treatment of Acne
What Type Of Constipation Home Remedies Are There?
Manual Wheelchairs: Buying One
Instant Facelift with Dental Implants
Lasik Surgery Leading Correction Of Vision Issues

Home & Family

Shopping

Sports

Travel
Enhance Your Learning Experience Through Best Responsive Elearning Development Tools
Best Apps for Learning German
Esvees is Cranbourne's Elite Hair Dressing Company
Ozone Generator
Practical Tips When Choosing Gates and Gate Openers for Your Home or Business
Why Cases are Required for Mobile Phones?
Are Dealership Services Worth It?
2015 Jeep Grand Cherokee Named Must-Shop SUV for Towing from AutoTrader.com
Online Selling With An Appraisal Advantage
Macsome AudioBook Converter released New Version V2.0.4
Aditi Ashok signs off with a double
Softball Coaching: Avoid Becoming A Nattering Nabob of Negativity
Softball Coaching Tips - The Funnel Approach
Pick Up Specialized Advice on Jumping Exercises Which Are Highly Effective
Vertical Jump Training Tactics to Increase Your Athletic Performance
Tips for Choosing the Right Paris Short Lets
Hostels - the best choice for working womens and college students
Perfect holiday? Book a cruise and sail in Croatia!
Say Aloha to Your Best Vacation Ever with Kohala Coast Properties
The Perfect Guide for a Fantastic Family Trip to Kansas City

 



Follow & Share Your Favorite Video Articles

Tell a Friend About This Site



Chamber of Commerce - on the Web logo



Subscribe to the eMarket SmartsTM Newsletter in order to keep up to date with what's happening with dime-co.com, get the emails on new video articles, featured articles, and more. Your privacy is always protected. We never rent, sell or trade your private information

:
:

Service provided by GetResponse Autoresponders


Recommended Associates


Latest Articles in All Categories


Putting Up a Small Commercial Printing Business
So You Might Be Unemployed And Desire To Become A San Francisco Real Estate Investor Now
Meditation and Mindfulness: Dealing With Emotion
CPA Websites: Five Essential Ideas for Composing Convincing Articles
Set Goals In Order to Come Up With Your Action Plan
Is the Air in Your Home Safe to Breathe?
Coarse Fishing Tackle Review: The JW Young 13ft Trotter Rod
Section 1031 Exchanges For San Diego Real Estate Investors
Phoenix Real Estate Investing For Highest Possible Earnings
Legendary are the Volk Racing TE37 Wheels
Developing the Next Generation Wall Station (ChaseDesk™) for Healthcare - A Case Study
What are step down transformers?
Introducing Sharehype, the Revolutionary Tool for Online Marketers
Rewards To Shopping For Austin Real Estate On The Web
Hydroponics for Beginners



Do you write?

Would you like submit your articles and have them approved on a priority status? Find out more about how you can become a Priority author for pennies a day! Click here.

Dime-co.com Home
  • Business (9328)
  • Computers & The Internet (5740)
  • Entertainment (1348)
  • Family (958)
  • Finance (1963)
  • Health (4246)
  • Home and Living (6670)
  • Marketing (6113)
  • Shopping & Product Reviews (2624)
  • Sports (694)
  • Travel and Vacations (1689)
  • Video Articles (1)
  • Editors Pick (1)