Can the colour of your uniforms make any difference to your business? - When deciding on uniforms for work an important thing to think about is which colour scheme to opt for. Colour can play a key role in the appearance of your uniforms and your overall company appearance.
Can the colour of your uniforms make any difference to your business?
By Kate Sinclair
Feb 8, 2012 - 3:06:45 PM
When deciding on uniforms for work
an important thing to think about is which colour scheme to opt for.
Colour can play a key role in the appearance of your uniforms and your
overall company appearance. Following are our top 5 issues when choosing
your work uniform:
1.
What are your corporate colours? This is the best place to start and
the main point to consider when deciding uniform colour. Consider, there
are different ways to employ colour - if you can't source suits or
shirts in your corporate colour, you can use custom ties or company scarves as a low price method to put you're branding across. Following are a few less obvious but equally significant considerations.
2.
Approachability vs. Authority. Colour can play a large role on how
approachable your staff appear. For example a neutral shade uniform can
come across as more amenable to potential consumers. Consumer service
employees need to regularly interact with the community and need to be
approachable at all times. By using lighter colors this can appear more
friendly and split down obstacles. A direct contrast would be darker
shades such as black & navy which can make a more of an "arms
length" or authority look. This can be an benefit for the police force
and comparable roles which profit from demonstrating a depend
able presence.
3.
Does your staff's job role involve likely confrontation? If this is the
case then darker shades as mentioned above are best to produce an
impression of authority.
A study in Copenhagen displays just this - by changing their uniforms from green to dark navy, attacks on parking attendants went downward by 75%!
4. Casual vs. Professional. Colours can as well differentiate work uniforms
to appear either casual or professional. Warmer, lighter or very
fashionable colours can appear more casual and even give a "cooler"
corporate image; yet sensible casual is a tough thing to pull off.
Alternatively darker shades like as navy, charcoal and pinstripes can
build an extra efficient, smart, professional image. This is something
to consider as you will want your uniforms to reflect your business
image.
5. Consider how your staff will feel in the new uniform
colour - The option of fluorescent pink shirts might have looked
first-class on the drawing board, but are your male employees going to
feel happy wearing this new look?
I hope this has been helpful and
something to bear in mind when considering new uniforms.
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