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Can the colour of your uniforms make any difference to your business?

When deciding on uniforms for work an important thing to think about is which colour scheme to opt for. Colour can play a key role in the appearance of your uniforms and your overall company appearance.

Author: Kate Sinclair
Date: Feb 8, 2012 - 3:06:45 PM

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When deciding on uniforms for work an important thing to think about is which colour scheme to opt for. Colour can play a key role in the appearance of your uniforms and your overall company appearance. Following are our top 5 issues when choosing your work uniform:

1. What are your corporate colours? This is the best place to start and the main point to consider when deciding uniform colour. Consider, there are different ways to employ colour - if you can't source suits or shirts in your corporate colour, you can use custom ties or company scarves as a low price method to put you're branding across. Following are a few less obvious but equally significant considerations.

2. Approachability vs. Authority. Colour can play a large role on how approachable your staff appear. For example a neutral shade uniform can come across as more amenable to potential consumers. Consumer service employees need to regularly interact with the community and need to be approachable at all times. By using lighter colors this can appear more friendly and split down obstacles. A direct contrast would be darker shades such as black & navy which can make a more of an "arms length" or authority look. This can be an benefit for the police force and comparable roles which profit from demonstrating a depend
able presence.

3. Does your staff's job role involve likely confrontation? If this is the case then darker shades as mentioned above are best to produce an impression of authority.

A study in Copenhagen displays just this - by changing their uniforms from green to dark navy, attacks on parking attendants went downward by 75%!

4. Casual vs. Professional. Colours can as well differentiate work uniforms to appear either casual or professional. Warmer, lighter or very fashionable colours can appear more casual and even give a "cooler" corporate image; yet sensible casual is a tough thing to pull off. Alternatively darker shades like as navy, charcoal and pinstripes can build an extra efficient, smart, professional image. This is something to consider as you will want your uniforms to reflect your business image.

5. Consider how your staff will feel in the new uniform colour - The option of fluorescent pink shirts might have looked first-class on the drawing board, but are your male employees going to feel happy wearing this new look?

I hope this has been helpful and something to bear in mind when considering new uniforms.

For further information on how we can help uniforms work for your organisation please contact us for even more great advice!

View all articles by Kate Sinclair

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