Kia Motors and NBA have New Multiyear Agreement to continue Partnership - KIA Motors and the NBA recently extended the automotive brand's status as the NBA's “official automotive partner.” |
|
Business Related Topics...
Computer Related Topics...
Entertainment, Recreation & Sports Related Topics...
Health & Fitness Related Topics...
Home & Family Related Topics...
Shopping Related Topics...
Would you like to submit articles to our site? Have a question or a problem?
You are here: DIME Home > Company Profiles > Kia Motors and NBA have New Multiyear Agreement to continue Partnership
KIA Motors and the NBA recently extended the automotive brand's status as the NBA's “official automotive partner.”
Author: Michael Chaney
Date: Dec 5, 2014 - 4:50:12 AM
KIA Motors and the NBA recently extended the automotive brand's status as the NBA's “official automotive partner.” It is a multi-year agreement which also continues the auto makers official sponsor status to the WNBA and the NBA D League. NBA superstar LeBron James stars in an ad for Kia's new K900 luxury sedan.
The KIA and NBA marketing partnership began in 2008, after KIA displaced Toyota as the association’s automotive partner. The automaker also has partnerships with the following 14 NBA teams: Atlanta Hawks, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Golden State Warriors, Los Angeles Clippers, Miami Heat, New York Knicks, Oklahoma City Thunder, Orlando Magic, Philadelphia 76ers, Phoenix Suns, Portland Trail Blazers, and San Antonio Spurs.
This partnership is extremely evident in the advertising of nearly all aspects of the NBA. KIA has their brand name all over signage and graphics for the Rookie of the year, most valuable player, and player of the month performance awards. With KIA's name emblazoned on basketball courts, game scoreboards, and press conference backdrops, it is hard to spot the three letters of the NBA anywhere without seeing KIA's as well.
This multi-year partnership extension coup for the automaker follows a three year extension last year of KIA as the official sponsor of the LPGA. Earlier this year the 5th annual KIA golf classic was held in Carlsbad, California.
KIA Motors America is putting a lot of advertising effort into partnerships with sports teams and leagues. They are clearly repositioning their brand to attract a young audience that equates the automaker's vehicles with games and teams they love. They are doing this while at the same time expanding their own vehicle lineup with the K900, their luxury sedan. There is now a KIA for just about every taste. With a lineup of 14 vehicles ranging from compacts to mid-size, SUV's, Minivans and the release of the K900, a top of the line Luxury car, that seems geared toward making a sizable dent in the high end market.
This NBA partnership is certainly buying them publicity, and if recent sales figures are any indication, it is starting to pay off. Earlier this month KIA Motors America announced record October sales, which followed the best third quarter performance in company history. Kia's partnership strategy seems to be paying off. Their impressive sales, complete line up of vehicles and marketing prowess, make them a force to be reckoned with in the automotive world.
Car Pros Kia Glendale in Los Angeles is your full-service Kia dealership, providing new and pre-owned Kia cars, trucks, and SUV’s. Our factory-trained service technicians will keep your vehicle running at peak performance. If you are searching for Kia dealers in Van Nuys using the keywords Kia dealers in Van Nuys or Kia dealer near me, visit us at Glendalekia.com today!
Fans and Blowers In Series System by Buffalo Fan Co.Jun 12, 2011 - 9:50:36 AM Buffalo Fan Co. has introduced lately blowers-in-series high pressure systems to achieve static pressure, previously unachievable by single stage centrifugal blowers.... [Read the full story] |
Pulp and Paper Industry VentilatorsMay 15, 2011 - 10:23:06 AM The paper manufacturing industry utilizes fans for power boilers, recovery boilers, lime kilns, dissolving tanks, and dryers. These applications, which are integral to the production process, are often very corrosive. Reliability and durability of fans and blowers for such applications are vital for continuous operation. NISCO fans for demanding and corrosive applications ofer real value - saving on future downtime and maintenance costs.... [Read the full story] |
Three Days Exclusive Giveaway-Free Get MacX Video Converter Pro for PC & MacDec 29, 2010 - 8:20:06 PM |
SassyWeb - Web Design Sydney - Web Development SydneyMay 14, 2010 - 9:59:55 AM SassyWeb is a reputable web design Sydney consultancy that is well-known for their out-of-the-box thinking and mind-blowing aesthetics. They have been in the website industry for more than a decade. That is a very long time in the field of the Internet. Nearly all of the services are related to websites. Their services range from website designing to search engine optimization. Their creative process is best reflected from their website at www.SassyWeb.com.au.... [Read the full story] |
Search for articles: |
Latest Articles in All Categories |
Putting Up a Small Commercial Printing Business |
So You Might Be Unemployed And Desire To Become A San Francisco Real Estate Investor Now |
Meditation and Mindfulness: Dealing With Emotion |
CPA Websites: Five Essential Ideas for Composing Convincing Articles |
Set Goals In Order to Come Up With Your Action Plan |
Is the Air in Your Home Safe to Breathe? |
Coarse Fishing Tackle Review: The JW Young 13ft Trotter Rod |
Section 1031 Exchanges For San Diego Real Estate Investors |
Phoenix Real Estate Investing For Highest Possible Earnings |
Legendary are the Volk Racing TE37 Wheels |
Developing the Next Generation Wall Station (ChaseDesk™) for Healthcare - A Case Study |
What are step down transformers? |
Introducing Sharehype, the Revolutionary Tool for Online Marketers |
Rewards To Shopping For Austin Real Estate On The Web |
Hydroponics for Beginners |
Would you like submit your articles and have them approved on a priority status? Find out more about how you can become a Priority author for pennies a day! Click here.
Dime-co.com Home |
|
|
|
|
|
|
|
|
|
|
|
|
|
Disclaimer: Dime-Co.Com is an online information article and video article network. All articles, video articles, comments, and other features herein are for informational purposes only and are provided "as is" without warranties, representations or guarantees of any kind. The views and opinions expressed in an article, comments, links or blogs are the author's own, and not necessarily those of dime-co.com's owners. For full disclaimer, please read our TOS.