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Why domains names are important to any organization?

Generic and premium domain names have become a market in themselves for many reasons: brandability, search engine optimization, marketing, generic value and direct navigation. Companies are just beginning to understand their value and power when acquiring new clients, don’t be left behind in this exciting market but understand all aspects of the industry before jumping in.

Author: JOHN DALY
Date: Jan 21, 2010 - 9:14:56 AM


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Generic and premium domain names have become a market in themselves for many reasons: brandability, search engine optimization, marketing, generic value and direct navigation. Companies are just beginning to understand their value and power when acquiring new clients, don’t be left behind in this exciting market but understand all aspects of the industry before jumping in.

Think about the million that are spent by corporations year after year on branding within any industry be it Sunoco, Abercrombie & Finch, Shell, CNN, Dell and just about any house held product. Large companies fight over brand recognition so as to acquire market share, why should the Internet operate any different? MySpace.com, Facebook.com, all of these companies understand that a memorable domain will elicit return visitors. NameConnect.com brokers help customers find the best branding for any organization and in any industry, give us your budget and we will find you a domain that suits your needs.

Have you ever noticed that when you type a term into Google that exact term shows up as a domain? Go to Google and put in “Detox”, “Cat”, “Dog” and what do you find (detox.org, cat.com, dog.com)? This is not by chance, when domains go for six to seven figures I can assure you the acquiring companies have taken this into account. NameConnect.com has the knowledge, tools and SEO experience to find you good domains that will help push your products and services.

Did you know that a domain name by itself can receive highly targeted traffic? A term coined “direct navigation” was created to describe individuals typing terms into their browsers rather than the search engines. People looking for a father’s day gift will actually type in www.fathersdaygift.com as oppose to going through Google expecting to find products to buy! Companies actually use these generic domains and their traffic to push their products, want proof? Just go to your browser and type in www.bra.com (goes to Calvin Klein), Coat.com (Burlington Coat Factory) or www.books.com (Barnes and Noble), you will see that they generic direct navigation traffic from these domains are being pointed at their websites. What these companies don’t understand yet is if they put minimal development into these domains they would easily reach the top of Google and capture the traffic being typed into the search engines as well! Let www.NameConnect.com assist you in acquiring a domain that will give you direct navigation for a lifetime, benefit and acquire new customers month after month. After the initial purchase the domain is only eight dollars a year and depending on your profit margins it should easily pay for itself over time.

There are many reasons why a company should want a premium domain, NameConnect.com has bought, brokered and sold millions of dollars worth. We have handled four figure to seven figure budgets, no question is too small or budget undervalued. Perhaps you need help or already have a domain in mind, either way NameConnect.com can help you acquire the perfect domain for your business.

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