3 Facts Every Entrepreneur and Home Based Business Owner Should Know about Article Marketing - Dollar for dollar, article marketing is one of the best ways home based business owners can boost their website traffic, create quality back links and improve the search engine optimization of their own websites.
3 Facts Every Entrepreneur and Home Based Business Owner Should Know about Article Marketing
By Jennifer Baszile
Dec 28, 2009 - 8:08:04 AM
Want to increase website traffic?
Want to attract more clients and
leads?
Want to brand yourself and achieve
authority status in your niche?
If you answered yes to any of these
questions, then write an article! It is one of the most cost and time
efficient ways of growing your business.
Article marketing is one of the most
powerful marketing tools in the entrepreneur’s arsenal and enables home
business owners to educate potential clients and customers about their
businesses and opportunities with maximum impact and minimal cost. Article
submission requires little time and is often free of charge.
In 300 to 500 words, you can present
a clear explanation of a key concept or challenge facing people in your niche
and offer a clear solution. In addition to delivering quality information to
your current subscribers and helping brand you as an authority within your
field, article writing is one of the best ways to boost your visibility online.
1. Article Directory Advantage
Unlike blog entries that your place
on your own site, articles can be submitted to article directories to further
expand your visibility and reach. Thousands of directories, targeted at
any conceivable niche exist along with high-ranking and more general article
directories that attract plenty of visitors.
2. Articles and Search Engine
Optimization
Articles placed in directories
become indexed by search engines. Many article directories rank higher in
the search engines than your own site. With a properly structured article
and resource box at the end, you get the search engines to follow your article
back to your site.
3. Quality Back Links
Having back links from important,
high-traffic sites boosts the value of the link. Listing your
articles in directories can create these valuable back links for you which will
boost the traffic to your sites. You can quickly and easily create article
pages with a one-way or back link to your site (or sites). Check each directory
to see how many links they enable you to list in the resource box.
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