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3 Facts Every Entrepreneur and Home Based Business Owner Should Know about Article Marketing

Dollar for dollar, article marketing is one of the best ways home based business owners can boost their website traffic, create quality back links and improve the search engine optimization of their own websites.

Author: Jennifer Baszile
Date: Dec 28, 2009 - 8:08:04 AM

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Want to increase website traffic?

Want to attract more clients and leads?

Want to brand yourself and achieve authority status in your niche?

If you answered yes to any of these questions, then write an article! It is one of the most cost and time efficient ways of growing your business.

Article marketing is one of the most powerful marketing tools in the entrepreneur’s arsenal and enables home business owners to educate potential clients and customers about their businesses and opportunities with maximum impact and minimal cost. Article submission requires little time and is often free of charge.

In 300 to 500 words, you can present a clear explanation of a key concept or challenge facing people in your niche and offer a clear solution. In addition to delivering quality information to your current subscribers and helping brand you as an authority within your field, article writing is one of the best ways to boost your visibility online.

1. Article Directory Advantage

Unlike blog entries that your place on your own site, articles can be submitted to article directories to further expand your visibility and reach. Thousands of directories, targeted at any conceivable niche exist along with high-ranking and more general article directories that attract plenty of visitors.

2. Articles and Search Engine Optimization

Articles placed in directories become indexed by search engines. Many article directories rank higher in the search engines than your own site. With a properly structured article and resource box at the end, you get the search engines to follow your article back to your site.

3. Quality Back Links

Having back links from important, high-traffic sites boosts the value of the link. Listing your articles in directories can create these valuable back links for you which will boost the traffic to your sites. You can quickly and easily create article pages with a one-way or back link to your site (or sites). Check each directory to see how many links they enable you to list in the resource box.

More information about article marketing is waiting for you at http://www.JenniferBaszile.biz

View all articles by Jennifer Baszile

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