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Four Reasons Why You Should Buy Lavazza Coffee

There are many great reasons to buy Lavazza coffee, but here are some facts about the production process and quality control maintained by Lavazza which may perhaps explain why it is one of Italy's preferred coffees.

Author: Lili Rousso
Date: Jul 9, 2012 - 9:35:28 AM

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Four Reasons Why You Should Buy Lavazza Coffee

We could go on for ever and provide you with all sorts of thoughts on the joy of creating those steaming cups of gourmet coffee in the solace of your very own kitchen. We could (and sometimes do!) become poetic on the heavenly aroma that wafts through the air. We could prattle on about the delight of serving a great cup of coffee to family and friends, and taking those little extra minutes daily to appreciate something truly delicious.

We could, but not today. Today we want to give you four proper reasons to buy Lavazza coffee, taking into consideration all the other options out there. Hang on tight, it's going to get real in here. These reasons are not about the wonderful experience you get on the wonderful end of a hot cup of coffee. These are facts about Lavazza coffee, how it is grown, prepared and made, that sets the coffee above the ordinary bean. It's about a tradition of caring about quality, and fanatic attention to the details of the coffee production experience.

Why Should You Buy Lavazza Coffee?

Similar to any popular name, Lavazza has a particular status behind it, one of a stable dedication to the coffee drinking experience. This reputation comes from over 100 years of quality in the business, with constant originality in production methods and processing procedures.

These four specific reasons for choosing Lavazza will aid you in understanding why this reputation is well deserved.

1. Genuine Quality. Often referred to as “Italy's favorite coffee,” Lavazza has become synonymous with gourmet coffee excellence. The quality has been built up for over more than a century in the business. Part of this tradition involves a stern quality development process that begins right at the source, on the coffee farms where the beans are tended. If you want to be assured that the coffee begins with the best beans, you go to the source. And this is one critical reason to buy Lavazza coffee over alternative brands that could source their beans from unknown or unmonitored locations.

2. The Production Plants. When you buy Lavazza coffee, you are buying coffee that's been processed beneath meticulously controlled conditions at one of the four Italian plants. Two of these plants have been awarded ISO 9001 and ISO 9003 certifications, meaning they carefully observe industry quality standards and maintain excellence in all phases of production. In all cases, the plants function by incorporating the conventional methods that result in excellent coffee, while constantly innovating and integrating modern technology that enhances the coffee flavor in ever improving ways.

3. The Heart. A company is only as solid as the employees who work in it. When you buy Lavazza coffee, you help to support a company that not only preaches, but lives, social responsibility. For example, they founded the Tierra Project, designed to raise living standards in smaller coffee-growing communities in Colombia, Honduras and Peru. Sustainability in agricultural efforts is an important mission to the company.

4. The Taste. All right, we could not avoid waxing poetic on this one. There really is nothing quite like the full, creamy, robust taste and heady aroma that you will experience when you buy Lavazza coffee. Whether you decide on ground, whole bean or pre-measured, the Lavazza experience is truthfully the elevated water mark of fine Italian coffee.

View all articles by Lili Rousso

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