You are here: DIME Home > Food & Drink > The End of Online Food Delivery

The End of Online Food Delivery

Despite appearing to be the perfect solution for busy shoppers, online food delivery and grocery shopping is still struggling to endear itself to the British population

Author: rivington
Date: Dec 19, 2011 - 11:01:43 AM

Printer FriendlyPrinter friendly page

Despite appearing to be the perfect solution for busy shoppers, online food delivery and grocery shopping is still struggling to endear itself to the British population.  Only around 3.2% of grocery purchases in the UK are made over the internet and although the figure is growing its progress is pretty glacial.  Despite a promising start earlier in the century, it seems that late deliveries, missing products and imaginative substitutions are the reason the honeymoon is over when it comes to online food delivery.  The problem may be something specific to the supermarkets' online offerings – while big can be beautiful, small is often more perfectly formed.  

Hassle free shopping?

Since the 1950s the UK has seen an increasing trend for large one stop out of town supermarkets to take over from the smaller traditional suppliers; convenience being the biggest draw for most people.  Why spend hours trawling between the butchers, the bakers and the candlestick makers when you can do the big shop once a week or once a month in one location.  The only downside to supermarket shopping is possibly the crowd battling nature and the environmental impact of the experience.  With the advent of online food delivery the supermarkets hoped to seal their hold over us.  Somehow, however, they don't seem to be fulfilling the promise of the clickable lack of hassle that we had all hoped for.  So, is it back to the future for us all?  

Old tricks

Not necessarily; some traditional suppliers have seen the chink in the armour of the supermarkets.  The size of these companies is what has always given them the advantage over the small supplier, but when it comes to home delivery, well the supermarkets may need to think about the old saying concerning grandmas and sucking eggs; or delivering milk for that matter.  Popular, traditional food delivery services that have not suffered any bad press include old fashioned suppliers like milkmen.  Dairy products, as we all know, are best fresh and traditional dairies cornered the market in delivering food to the door before Sam Walton (the founder of Walmart) was a twinkle in his parents early 20th century eyes.  

Delivering for centuries

While the supermarket's "bigger is better" model struggles cumbersomely around the UK's suburban streets, the milkman has continued to trundle quietly along.  However, they now offer a full range of fresh grocery supplies and have taken advantage of the internet revolution to add features like extremely late order cut-off times and combined it with the oh-so traditional delivery slot of ‘before you're up in the morning'.  While the larger online food delivery suppliers struggle to meet their customers' expectations, the small personal service offered by the dairies is proving to be right up quite a lot of peoples' streets.

First rate customer service, flexible ordering, early morning and free grocery delivery.  The perfect model for food, veg boxes and grocery delivery has been with us for centuries and is one that supermarkets are struggling to deliver. 

View all articles by rivington

Link to this article:

Code to copy: <a href="">The End of Online Food Delivery</a>

Related Articles...

Building Your Own Barbecue

Jul 7, 2011 - 10:56:01 AM

Building Your personal Gas Barbecue... [Read the full story]

Paul Martin’s American Bistro Expands its Popular “Taste of Paul Martin’s” Menu

Jun 22, 2011 - 11:00:48 AM

Paul Martin’s American Bistro has created an expanded “Taste of Paul Martin’s” menu featuring $4 and $8 small plates, wines and specialty drinks available from 3-7 pm daily.  The affordable menu highlights the simple yet delicious farm-to-table foods that are the heart and soul of the restaurant.  Guests can enjoy the amazing flavors of menu dishes like smoked salmon lettuce cups, shredded beef tacos on hand-made rolled corn tortillas made fresh in-house every day, cider-maple chicken skewers, and   slow-cooked pork ribs for only $4.  Mesquite grilled steak skewers with arugula and pineapple salsa, crispy fried chicken and fries and hand-rolled, made to order Thai fresh vegetable rolls round out the menu at $8 per plate.... [Read the full story]

Crazy Beer Apps for the Summer for You!

Jun 20, 2011 - 8:26:56 AM

I present to you some interesting beer apps which will help you sip your beer virtually or find beer on tap. It is easy to find draft beer and craft beer too!... [Read the full story]

Barbecues - not just a meat feast!

Jun 1, 2011 - 5:58:22 AM

BBQs - not just a meat feast... [Read the full story]

Newest Articles in Popular Topics:

Business & Marketing Computers & the Internet Entertainment Health & Fitness
Finding Ways To Save Money And Maximize Revenue In Business
Cooper's Golf Park Tees Off Their New Website
Fiinovation Adjudged CSR Team of the Year & Caring Company at World CSR Day
Reasons Why Kale Realty is the Best Real Estate Firm in All of Chicago
Montreal Tech Startup Kangaroo Rewards Launches Mobile Loyalty Program for Local Merchants
It is time we break out of the SEO Shelter
3 Strong Reasons You Should Start Your Own Blog
Evolve Your Career With CompTIA A+ Certification Exam
High speed VMware Backups - Powered by UltraBlaze(™) from Vembu
Things to Consider When Selecting a Domain Name for Your Website
Fling Boom "Launches" This Holiday Season
Beautiful Abstract Canvas Art is Up for Grabs
Buying Art as a Gift: Tips From an Expert
Complete Guide to the 2014 Gatlinburg Fine Arts Festival Released by Jackson Mountain Homes
Learn Blues Music Online-Alternative to Traditional Piano Lessons
Causes and Treatment of Acne
What Type Of Constipation Home Remedies Are There?
Manual Wheelchairs: Buying One
Instant Facelift with Dental Implants
Lasik Surgery Leading Correction Of Vision Issues

Home & Family



Enhance Your Learning Experience Through Best Responsive Elearning Development Tools
Best Apps for Learning German
Esvees is Cranbourne's Elite Hair Dressing Company
Ozone Generator
Practical Tips When Choosing Gates and Gate Openers for Your Home or Business
Why Cases are Required for Mobile Phones?
Are Dealership Services Worth It?
2015 Jeep Grand Cherokee Named Must-Shop SUV for Towing from
Online Selling With An Appraisal Advantage
Macsome AudioBook Converter released New Version V2.0.4
Aditi Ashok signs off with a double
Softball Coaching: Avoid Becoming A Nattering Nabob of Negativity
Softball Coaching Tips - The Funnel Approach
Pick Up Specialized Advice on Jumping Exercises Which Are Highly Effective
Vertical Jump Training Tactics to Increase Your Athletic Performance
Tips for Choosing the Right Paris Short Lets
Hostels - the best choice for working womens and college students
Perfect holiday? Book a cruise and sail in Croatia!
Say Aloha to Your Best Vacation Ever with Kohala Coast Properties
The Perfect Guide for a Fantastic Family Trip to Kansas City


Follow & Share Your Favorite Video Articles

Tell a Friend About This Site

Chamber of Commerce - on the Web logo

Subscribe to the eMarket SmartsTM Newsletter in order to keep up to date with what's happening with, get the emails on new video articles, featured articles, and more. Your privacy is always protected. We never rent, sell or trade your private information


Service provided by GetResponse Autoresponders

Recommended Associates

Latest Articles in All Categories

Putting Up a Small Commercial Printing Business
So You Might Be Unemployed And Desire To Become A San Francisco Real Estate Investor Now
Meditation and Mindfulness: Dealing With Emotion
CPA Websites: Five Essential Ideas for Composing Convincing Articles
Set Goals In Order to Come Up With Your Action Plan
Is the Air in Your Home Safe to Breathe?
Coarse Fishing Tackle Review: The JW Young 13ft Trotter Rod
Section 1031 Exchanges For San Diego Real Estate Investors
Phoenix Real Estate Investing For Highest Possible Earnings
Legendary are the Volk Racing TE37 Wheels
Developing the Next Generation Wall Station (ChaseDesk™) for Healthcare - A Case Study
What are step down transformers?
Introducing Sharehype, the Revolutionary Tool for Online Marketers
Rewards To Shopping For Austin Real Estate On The Web
Hydroponics for Beginners

Do you write?

Would you like submit your articles and have them approved on a priority status? Find out more about how you can become a Priority author for pennies a day! Click here. Home
  • Business (9328)
  • Computers & The Internet (5740)
  • Entertainment (1348)
  • Family (958)
  • Finance (1963)
  • Health (4246)
  • Home and Living (6670)
  • Marketing (6113)
  • Shopping & Product Reviews (2624)
  • Sports (694)
  • Travel and Vacations (1689)
  • Video Articles (1)
  • Editors Pick (1)