You are here: DIME Home > Food & Drink > The Red Box of Frozen Yogurt: Industry CEOs Sweating Out the Rise of Robofusion?

The Red Box of Frozen Yogurt: Industry CEOs Sweating Out the Rise of Robofusion?

Red Box flipped the movie rental business on its head—and nobody saw it coming. Now the same is happening in the yogurt industry thanks to a hip blend of color and technology spun by Robofusion, Inc.

Author: Jan Noel Madraga
Date: Sep 26, 2012 - 5:49:16 AM

Printer FriendlyPrinter friendly page

It's the kind of socially hip development that makes CEOs sweat. The kind of thing that one person mentions, then another, then another—and before the world knows it, an entire business model goes the way of the dinosaur while a rockstar replacement arises. Red Box did it in the movie rental business. Now Robofusion is doing it in the yogurt business, albeit coyly.

“That’s not something we can comment on at this time,” said a high-ranking Robofusion employee on the condition of anonymity. “Red Box is an amazing product. We are flattered to be compared to such a successful innovation.”
That product is Reis & Irvy’s frozen yogurt kiosks ( ), which can best be summed up in a phrase: "Let a Robot serve you Yogurt."

The process is as simple as one-two-three:
1) Customers tap in what they'd like on their four-layer treat.
2) Next, they choose a "robot character" on the touchscreen to build it for them.
3) Then they smile as a robotic arm swings here and there while creating a cup of fresh frozen yogurt goodness.

Having already placed kiosks in leading waterpark resorts and other themed attractions, and having signed an exclusive deal with Topema in Brazil for expansion there, Robofusion appears to have set its sights on large scale expansion with upcoming installations with some of the major institutional feeders. Folks who don't recognize the Robofusion brand now, soon will. What does this mean for the business world of frozen yogurt? Perhaps nothing.

Or perhaps everything—kind of like that little sensation known as Red Box.

“Robofusion mirrors the Red Box blue print in that we’re technologically advanced, convenient, and incredibly fun and super simple to use,” said the Robofusion ( ) employee. “And, based on our success and pipeline, we plan to create a lot of fun in 2013.”

The question, then, is: Will Reis & Irvy’s kiosks rock the yogurt industry just as Red Box rocked the movie rental industry? Time will tell.

In the meantime, industry CEOs might need a cool frozen yogurt treat to stave off their sweat.





View all articles by Jan Noel Madraga

Link to this article:

Code to copy: <a href="">The Red Box of Frozen Yogurt: Industry CEOs Sweating Out the Rise of Robofusion?</a>

Related Articles...

Building Your Own Barbecue

Jul 7, 2011 - 10:56:01 AM

Building Your personal Gas Barbecue... [Read the full story]

Paul Martin’s American Bistro Expands its Popular “Taste of Paul Martin’s” Menu

Jun 22, 2011 - 11:00:48 AM

Paul Martin’s American Bistro has created an expanded “Taste of Paul Martin’s” menu featuring $4 and $8 small plates, wines and specialty drinks available from 3-7 pm daily.  The affordable menu highlights the simple yet delicious farm-to-table foods that are the heart and soul of the restaurant.  Guests can enjoy the amazing flavors of menu dishes like smoked salmon lettuce cups, shredded beef tacos on hand-made rolled corn tortillas made fresh in-house every day, cider-maple chicken skewers, and   slow-cooked pork ribs for only $4.  Mesquite grilled steak skewers with arugula and pineapple salsa, crispy fried chicken and fries and hand-rolled, made to order Thai fresh vegetable rolls round out the menu at $8 per plate.... [Read the full story]

Crazy Beer Apps for the Summer for You!

Jun 20, 2011 - 8:26:56 AM

I present to you some interesting beer apps which will help you sip your beer virtually or find beer on tap. It is easy to find draft beer and craft beer too!... [Read the full story]

Barbecues - not just a meat feast!

Jun 1, 2011 - 5:58:22 AM

BBQs - not just a meat feast... [Read the full story]

Newest Articles in Popular Topics:

Business & Marketing Computers & the Internet Entertainment Health & Fitness
Finding Ways To Save Money And Maximize Revenue In Business
Cooper's Golf Park Tees Off Their New Website
Fiinovation Adjudged CSR Team of the Year & Caring Company at World CSR Day
Reasons Why Kale Realty is the Best Real Estate Firm in All of Chicago
Montreal Tech Startup Kangaroo Rewards Launches Mobile Loyalty Program for Local Merchants
It is time we break out of the SEO Shelter
3 Strong Reasons You Should Start Your Own Blog
Evolve Your Career With CompTIA A+ Certification Exam
High speed VMware Backups - Powered by UltraBlaze(™) from Vembu
Things to Consider When Selecting a Domain Name for Your Website
Fling Boom "Launches" This Holiday Season
Beautiful Abstract Canvas Art is Up for Grabs
Buying Art as a Gift: Tips From an Expert
Complete Guide to the 2014 Gatlinburg Fine Arts Festival Released by Jackson Mountain Homes
Learn Blues Music Online-Alternative to Traditional Piano Lessons
Causes and Treatment of Acne
What Type Of Constipation Home Remedies Are There?
Manual Wheelchairs: Buying One
Instant Facelift with Dental Implants
Lasik Surgery Leading Correction Of Vision Issues

Home & Family



Enhance Your Learning Experience Through Best Responsive Elearning Development Tools
Best Apps for Learning German
Esvees is Cranbourne's Elite Hair Dressing Company
Ozone Generator
Practical Tips When Choosing Gates and Gate Openers for Your Home or Business
Why Cases are Required for Mobile Phones?
Are Dealership Services Worth It?
2015 Jeep Grand Cherokee Named Must-Shop SUV for Towing from
Online Selling With An Appraisal Advantage
Macsome AudioBook Converter released New Version V2.0.4
Aditi Ashok signs off with a double
Softball Coaching: Avoid Becoming A Nattering Nabob of Negativity
Softball Coaching Tips - The Funnel Approach
Pick Up Specialized Advice on Jumping Exercises Which Are Highly Effective
Vertical Jump Training Tactics to Increase Your Athletic Performance
Tips for Choosing the Right Paris Short Lets
Hostels - the best choice for working womens and college students
Perfect holiday? Book a cruise and sail in Croatia!
Say Aloha to Your Best Vacation Ever with Kohala Coast Properties
The Perfect Guide for a Fantastic Family Trip to Kansas City


Follow & Share Your Favorite Video Articles

Tell a Friend About This Site

Chamber of Commerce - on the Web logo

Subscribe to the eMarket SmartsTM Newsletter in order to keep up to date with what's happening with, get the emails on new video articles, featured articles, and more. Your privacy is always protected. We never rent, sell or trade your private information


Service provided by GetResponse Autoresponders

Recommended Associates

Latest Articles in All Categories

Putting Up a Small Commercial Printing Business
So You Might Be Unemployed And Desire To Become A San Francisco Real Estate Investor Now
Meditation and Mindfulness: Dealing With Emotion
CPA Websites: Five Essential Ideas for Composing Convincing Articles
Set Goals In Order to Come Up With Your Action Plan
Is the Air in Your Home Safe to Breathe?
Coarse Fishing Tackle Review: The JW Young 13ft Trotter Rod
Section 1031 Exchanges For San Diego Real Estate Investors
Phoenix Real Estate Investing For Highest Possible Earnings
Legendary are the Volk Racing TE37 Wheels
Developing the Next Generation Wall Station (ChaseDesk™) for Healthcare - A Case Study
What are step down transformers?
Introducing Sharehype, the Revolutionary Tool for Online Marketers
Rewards To Shopping For Austin Real Estate On The Web
Hydroponics for Beginners

Do you write?

Would you like submit your articles and have them approved on a priority status? Find out more about how you can become a Priority author for pennies a day! Click here. Home
  • Business (9328)
  • Computers & The Internet (5740)
  • Entertainment (1348)
  • Family (958)
  • Finance (1963)
  • Health (4246)
  • Home and Living (6670)
  • Marketing (6113)
  • Shopping & Product Reviews (2624)
  • Sports (694)
  • Travel and Vacations (1689)
  • Video Articles (1)
  • Editors Pick (1)