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Wayfare’s We Can’t Say It’s Cheese now in – and out – of DeMoulas Market Baskets

Author: Jessica Watson
Date: Jan 25, 2010 - 3:36:05 PM

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New health food product sells out in 1 week in test stores.

Due to overwhelming success in a test run with the 12 biggest stores in which 7 sold out, We Can't Say It's Cheese will now be carried in all DeMoulas Market Basket stores immediately. This success is due to appeal in taste for customers who enjoy both dairy and non-dairy foods.

About DeMoulas Market Basket
DeMoulas Market Basket, more commonly known as Market Basket, is a chain of over 60 supermarkets in eastern New England. It has stores from central New Hampshire to Bristol County, Massachusetts with headquarters in Tewksbury, Massachusetts. Supermarket News ranked DeMoulas/Market Basket No. 45 in the 2008 "Top 75 North American Food Retailers" based on 2007 fiscal year estimated sales of $2.5 billion.


About Wayfare
Wayfare is a one of a kind company both for its unique products and for its values-based business practices. Says Kelly Coffin, Wayfare's founder, “we will never sell any product that we wouldn't give to our own children.” We Can’t Say It’s Cheese is a new non-dairy cheese dip made from whole-grain oatmeal in Bozeman, Montana. This one of a kind product is all natural, GMO free, kosher, parve, vegan, and contains none of the 8 major food allergens. We Can’t Say It’s Cheese comes in four delicious varieties: Hickory Smoked Spread, Cheddar-Style Spread, Mexi Dip, and Cheddar-Style Dip. Wayfare’s We Can’t Say It’s Cheese first hit stores in Montana in 2009. Wayfare continues to grow nationally throughout 2010.
For more information please visit: www.wayfarefoods.com.

If you would like more information on this topic or to schedule an interview please contact Jessica Watson at 406-581-5525 or jwatson@wayfarefoods.com.

View all articles by Jessica Watson

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