You are here: DIME Home > Internet Marketing > Maintaining a Blog on Your Auto Dealership’s Website

Maintaining a Blog on Your Auto Dealership’s Website

Websites can be a powerful tool used by auto dealerships to find quality leads. An active blog can be as well. Maintaining and updating a blog on a regular basis to promote your dealership’s deals, services or events is the best way to drive traffic to your website and generate leads.

Author: jhonwilliamsd
Date: Dec 11, 2012 - 7:25:45 AM

Printer FriendlyPrinter friendly page

Websites can be a powerful tool used by auto dealerships to find quality leads. An active blog can be as well. Maintaining and updating a blog on a regular basis to promote your dealership’s deals, services or events is the best way to drive traffic to your website and generate leads.

A blog in your dealership’s website can be a promotional tool used to draw targeted traffic to your website and thereby convert them into sales. Your blog should be interesting, informative and conversational – this is where most of your potential customers will want to interact with you for updates on vehicles, deals, etc.

Content writing ideas for your blog
Blogs in your dealership’s website should contain fresh and unique ideas. It has to be engrossing and informative. Below you will find some interesting ideas for topics for your dealership’s blog:

Latest vehicle releases: this post will establish the credibility of the website. If your dealership is launching new vehicles, you need to actively update the vehicle releases on your blog and it should also contain the specifications and price of the newly launched vehicles - it gives clarity to the potential customers.

Industry news: blogs should be updated frequently with latest news on the auto industry, along with reviews, comments and analysis. Potential customers will be on the look-out for the latest trends in the auto industry.

Vehicle reviews: customers willing to purchase a car will check your dealership’s blog for vehicle reviews and comments before making a purchase. Blogging on vehicle reviews is helpful for customers to get information. Vehicle reviews should include vehicle specifications, ratings, pricing and photo gallery - all that will make customers interested.

Events at your dealership: having a blog is similar to having a message board for your business. The blog gives all the relevant information to the customers about your dealership. You can use your dealership’s blog to update the latest events and activities that are taking place at your dealership. It builds a relation between the customer and your dealership.

FAQs about cars and their maintenance: while purchasing a car, most customers will have various questions related to it. You need to answer the questions regularly on your website’s blog and cover everything that a potential customer needs to know about cars, their maintenance, driving tips, test drive reviews, etc.

Specials in the service department: you should update the blog with information related to special services or repairs your dealership offers. It should provide information on the blog about the specialty of the service department.

Seasonal offers or year-end sales: the blog in the website is an easy way to interact with existing customers and developing new customers. You need to update your blog with seasonal offers that you offer or deals on year-end sales.

Tips to make your blog user and search engine-friendly
Search engines rank websites that have fresh, unique and quality content. Dealerships should keep these things in mind before blogging and create conversational and informational content to make it user friendly. Here are some tips to make your blog user and search engine-friendly:

Quality content: while writing on your dealership blog, you need to make sure that you provide content that is informational, functional and original.

Update the blog regularly: you should update your blog on a regular basis, as it shows you are serious about your dealership and its success. Regular updates on your blog will drive traffic to the website.

Make the blog interactive: blogging is a conversational style of documentation. It should focus on a particular area of interest or topic of your dealership. It should be interactive to make customers feel free to respond.

Having a website for your dealership and maintaining a blog in it is very crucial for your auto dealership’s success. Maintain a good one and reap the benefits it offers.

Search Optics, Inc. is a leader in digital marketing solutions for the automotive industry. Search Optics interactive marketing services include custom websites, search engine optimization, paid search and mobile solutions that generate leads which result in sales opportunities. Search Optics specializes in car dealer marketing and car dealer SEO services.

View all articles by jhonwilliamsd

Link to this article:

Code to copy: <a href="">Maintaining a Blog on Your Auto Dealership’s Website</a>

Related Articles...

The New Key To Creating Information Products That Sell Even In Overcrowded, Highly-Competitive Markets

Jun 12, 2011 - 5:39:39 PM

I want you to add a new word to your business vocabulary -... [Read the full story]

Marketing Tips - Avoid these 5 Common Mistakes When Beginning Your Online Business

May 8, 2011 - 9:37:59 AM

When starting a business – offline or online, people are bound to make mistakes; especially if they are starting it for the first time. As it is the case, this article seeks to bring some common mistakes made into limelight so that you can recover from initial financial hiccups if any. It is this financial hiccup that makes one lose their patience and do something wrongly that will affect their online business for sure!... [Read the full story]

Marketing Tips - 3 Crucial Steps to Take when Starting Your Internet Business

May 8, 2011 - 9:34:39 AM

Internet businesses are all about proper and strategic planning, without which your business is bound to fail. Most importantly, it is foresight that helps sustaining the online business. Short term gains in online businesses might actually be pitfalls that will see the end of everything! Here are some tips to get your hands dirty on starting your internet business.... [Read the full story]

Internet Marketing Tips - 5 Steps to Success with Private Label Rights Products

May 8, 2011 - 9:29:11 AM

Private label rights products or PLR products as they are popularly known are products that are owned by you though not created by you. Buying PL rights from the original owner means you buy the product from the original creator at an agreed price and are then free to promote/sell/resell/modify/edit the product as it were your own.... [Read the full story]

Newest Articles in Popular Topics:

Business & Marketing Computers & the Internet Entertainment Health & Fitness
Finding Ways To Save Money And Maximize Revenue In Business
Cooper's Golf Park Tees Off Their New Website
Fiinovation Adjudged CSR Team of the Year & Caring Company at World CSR Day
Reasons Why Kale Realty is the Best Real Estate Firm in All of Chicago
Montreal Tech Startup Kangaroo Rewards Launches Mobile Loyalty Program for Local Merchants
It is time we break out of the SEO Shelter
3 Strong Reasons You Should Start Your Own Blog
Evolve Your Career With CompTIA A+ Certification Exam
High speed VMware Backups - Powered by UltraBlaze(™) from Vembu
Things to Consider When Selecting a Domain Name for Your Website
Fling Boom "Launches" This Holiday Season
Beautiful Abstract Canvas Art is Up for Grabs
Buying Art as a Gift: Tips From an Expert
Complete Guide to the 2014 Gatlinburg Fine Arts Festival Released by Jackson Mountain Homes
Learn Blues Music Online-Alternative to Traditional Piano Lessons
Causes and Treatment of Acne
What Type Of Constipation Home Remedies Are There?
Manual Wheelchairs: Buying One
Instant Facelift with Dental Implants
Lasik Surgery Leading Correction Of Vision Issues

Home & Family



Enhance Your Learning Experience Through Best Responsive Elearning Development Tools
Best Apps for Learning German
Esvees is Cranbourne's Elite Hair Dressing Company
Ozone Generator
Practical Tips When Choosing Gates and Gate Openers for Your Home or Business
Why Cases are Required for Mobile Phones?
Are Dealership Services Worth It?
2015 Jeep Grand Cherokee Named Must-Shop SUV for Towing from
Online Selling With An Appraisal Advantage
Macsome AudioBook Converter released New Version V2.0.4
Aditi Ashok signs off with a double
Softball Coaching: Avoid Becoming A Nattering Nabob of Negativity
Softball Coaching Tips - The Funnel Approach
Pick Up Specialized Advice on Jumping Exercises Which Are Highly Effective
Vertical Jump Training Tactics to Increase Your Athletic Performance
Tips for Choosing the Right Paris Short Lets
Hostels - the best choice for working womens and college students
Perfect holiday? Book a cruise and sail in Croatia!
Say Aloha to Your Best Vacation Ever with Kohala Coast Properties
The Perfect Guide for a Fantastic Family Trip to Kansas City


Follow & Share Your Favorite Video Articles

Tell a Friend About This Site

Chamber of Commerce - on the Web logo

Subscribe to the eMarket SmartsTM Newsletter in order to keep up to date with what's happening with, get the emails on new video articles, featured articles, and more. Your privacy is always protected. We never rent, sell or trade your private information


Service provided by GetResponse Autoresponders

Recommended Associates

Latest Articles in All Categories

Putting Up a Small Commercial Printing Business
So You Might Be Unemployed And Desire To Become A San Francisco Real Estate Investor Now
Meditation and Mindfulness: Dealing With Emotion
CPA Websites: Five Essential Ideas for Composing Convincing Articles
Set Goals In Order to Come Up With Your Action Plan
Is the Air in Your Home Safe to Breathe?
Coarse Fishing Tackle Review: The JW Young 13ft Trotter Rod
Section 1031 Exchanges For San Diego Real Estate Investors
Phoenix Real Estate Investing For Highest Possible Earnings
Legendary are the Volk Racing TE37 Wheels
Developing the Next Generation Wall Station (ChaseDesk™) for Healthcare - A Case Study
What are step down transformers?
Introducing Sharehype, the Revolutionary Tool for Online Marketers
Rewards To Shopping For Austin Real Estate On The Web
Hydroponics for Beginners

Do you write?

Would you like submit your articles and have them approved on a priority status? Find out more about how you can become a Priority author for pennies a day! Click here. Home
  • Business (9328)
  • Computers & The Internet (5740)
  • Entertainment (1348)
  • Family (958)
  • Finance (1963)
  • Health (4246)
  • Home and Living (6670)
  • Marketing (6113)
  • Shopping & Product Reviews (2624)
  • Sports (694)
  • Travel and Vacations (1689)
  • Video Articles (1)
  • Editors Pick (1)