B2B portals are benison to SME - Worldwide, the micro and small enterprises (MSEs) have been accepted as the engine of economic growth and for promoting equitable development. The MSEs constitute over 90% of total enterprises in most of the economies and are credited with generating the highest rates of employment growth and account for a major share of industrial production and exports. The major advantage of this sector is its employment potential at low capital cost and the labor intensity in the MSE sector is estimated to be almost 4 times higher than the large enterprises.
Worldwide, the micro and small enterprises (MSEs)
have been accepted as the engine of economic growth and for promoting equitable
development. The MSEs constitute over 90% of total enterprises in most of the
economies and are credited with generating the highest rates of employment
growth and account for a major share of industrial production and exports. The
major advantage of this sector is its employment potential at low capital cost
and the labor intensity in the MSE sector is estimated to be almost 4 times
higher than the large enterprises.
According to the recent data
collected
smallandmediumenterprises represent
over 90% of the
enterprises in most of the countries
worldwide. SMEs refer to those
enterprises which
satisfy one or more of the requirements like- the number of employees which
should be less than or equal to 50
and 250 in case
of
smallandmediumenterprises
respectively. The second criteria is turnover which should be less than or
equal to 10
and 50 crores respectively. However as
regards to the size of the balance sheet there is no restriction for
smallenterprises but it should
be less than or equal to 43 crores in case of
mediumenterprises.
It is clear that a vibrant
SME sector can bring great benefits to developing countries However; emerging
economy private sectors tend to be dominated by large corporations or
micro-enterprises that often times employ five or fewer people, creating
substantial barriers to SME growth.
But indeed the scenario is
not like that, many SME suffers lot for want of sales by incurring marketing
expenses .As an Small scale industrial entrepreneur, I faced lot of
difficulties to market my product, eventhoygh I had brought my product out put
with high quality to meet the International standard specifications .To push my
product I have to allow lot of credit sales and burnt my finger with limited
finance while some corporate companies
are selling their same standard
product on cash and carry basis .This is due to the fanfare
advertisements through all medias.
Because it can’t be refuted
that
sales, promotion on the other hand
deals with the mass communication directly towards informing and influencing
the channels of distribution. Both the sales promotion and advertisement help
in product promotion; they enable a firm to face the competition in the market
for its survival with huge expenses Advertising is an art used to familiarize
public with the product information, advertising is not only merely propaganda
but it is a paid form of communication. The advertisers have to pay for the
space and time used to communicate the message to his customers
It
douses the SMEs in “Ads War “with the Corporate. There is a story for this. scenarios,
In a river a small fish is swimming with joy (SME) on the way a giant fish came
across with wide mouth (Big Company) tends to swallow the small fish, small
fish implored the giant fish “not to swallow, as it is very small” .Giant fish accepted,
but with one condition” I will not swallow you, provided if you can swallow me.”
This is the reality of Ads
War, between Corporate and SMEs, That means businesses survived solely on the
basis of self network and through market to market publicity programs which
involved enormous expenditure.
At this critical stage B2B portal appears as
benison to SME trade promotion. Instead of traveling to meet a new client to a
foreign land, traders found this new rendezvous in the form of B2B portal. For
SME manufacturers, exporters and importers B2B portals have become cost
effective with in their limitation of SME sector’s budget and also act as a vital
source of information..B2B lead generation is the procedures of helping
compatible companies discover each other. B2B portals perform as
Trade platform to promote
business
Classifieds and Banner ads
Web designing and catalogue construction
Online presentation business trends reports
Information on trade shows
Concept of B2B portal lies with the
objective that it should be a trade directory, and it should give an option to
create enquiry, the generated enquiry should be pass on to the concerned
company as trade leads with amny value added services Since B2B portal is a
featured web site and function round o clock around the World as revolutionary
office www.insbo.inis one of the fastest growing B2B portal for
global buyers. and sellers
In this
fast-changing world,.
INSBOoffers
value added services like create web site, and install virtual catalogues as on
line exhibits to their Silver, Gold and Platinum members
.
Find out more
about where you can get access to more than 200,000 listed manufacturers,
exporters & importers and service providers of High Quality Products and
Service. Over 300,000 other online sellers, retailers and end-customers have
discovered the
best place
to find legitimate, pre-screened wholesalers, manufacturers and service
providers for every type of product that you require.
INSBO –
is looking for
Direct
Sales
Associates (
DSA)
to
Trade directory as well as B2B portal, which acts as a World trade
platform .To aware about our INSBO, please visit
www.insbo.inoffers excellent Business promotion
incentives .,you
can step in to avail
this opportunity / Contact:
omd@insbo.in
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