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Business Card Printing Remains the Best Way to Present You

Marketing is key to any business today and such an ethos extends to individual employees as much as the organization as a whole.

Author: Sarah Blackmore
Date: Apr 23, 2012 - 5:34:47 AM


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Marketing is key to any business today and such an ethos extends to individual employees as much as the organization as a whole. It is for this reason that fundamental details are so important, such as the business card. Printing the right card though, from the right company and in the best way, is not just a question of selecting the cheapest option; particularly to make a great first impression.

Even today, with the use of social networks and cell phones now a part of everyday life, nothing presents professional business persons better than a sharp and crisp business card. Here is how you can ensure your cards work as hard as you do:

The free business card printing option

There are a whole truckload of free business cards available online today and for some people, these are ideal. Students who simply want to have a little fun with their friends and college or high school pals will get many benefits and for those starting out with nothing to their name may be able to get away with these for a while.

For the serious business though, knowing that when your new acquaintance flips your card and can see it is a freebie, it is not going to play too well. It is not all about your numbers, but it certainly is not a sign that the business is being taken seriously. Do that and your contacts will do the same.

A personal business card printing service

Working with a professional print company to design, layout and print your business cards allows you not just to represent yourself professionally, but to own how you come across. We all have our own ideas for how we want to come across, and that is where such a professional service comes into its own.

Right from the start you should be involved in the process, from setting the template and fonts used, to selecting the colors and images, with support and advice where you need it. With dedicated and expert printing company support too, your ideas can be honed and perfected, to deliver your message, your way.

It is all about doing things how you want, whether using online services or heading in store for a face to face. There is a lot to be said for local companies too, particularly when supported by a nationwide chain. This ensures that the training and experience delivers a winning product, but with a personal relationship attached.

Choosing a business card printing company

To allow your business cards to be the best they can be, it is essential certain considerations are taken into account. For example, the company should provide extensive options for your card design and be able to tailor any design to your exact specifications.

They should also use state of the art equipment and materials. This ensures that texts are sharp, images are rich and the entire product crisp, clean and professional. A national chain can provide this, whilst they also stay ahead of market and sector developments to offer only the best services to their customers.

Whether you are in need of some sharp, black and white business cards or full-color glossy designs, selecting the right business card printing company boosts results. Get this right, and your attendance at the next network event or business meeting can end appropriately, giving the best chance of securing new potential customers and contacts for your business.

Sarah has over 20 years’ experience in the print industry working for various print shops in New York, and has hands on experience with flyer printing and business card printing. She writes for Minuteman Press, a global printing franchise: www.shop.minutemanpress.com



View all articles by Sarah Blackmore

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