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How to Amaze Your Customers Using Color Flyers

Here are the five effective ways on how to amaze your target audience using full color flyers and gain more customers.

Author: Brad Kartel
Date: Jan 22, 2012 - 6:43:03 PM


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If you can amaze the readers of your flyers, then you can rest easy enough that they will achieve all your goals for marketing and information dissemination. Unfortunately, not everyone knows exactly how to design their color flyers precisely enough to always elicit that excitement from those audiences.

Luckily for you, this article will help you straighten everything out and get that thrill from your own readers of your flyers. There are five things listed below that you can follow to enhance your flyers and increase the chances of getting those wows from the audience. Simply follow these and all your flyer printing should be well worth it.

1. Shocking, Unusual and very Tempting Images – Of course, it is easy to get that WOW from printing flyers if you use shocking, unusual and very tempting images. Images are the key to eliciting immediate reactions from readers, including that all important “Wow” reaction of course.

This means that for your full color flyers, you will want to use images that are more than your usual clipart of photograph provided by printing services. Use something that you made yourself that is distinct and totally original from anything that has been seen before with color printing with flyers in your area.  This is your ticket to that easy and of course real WOW factor earned from target audiences.

2. Titles with the right and compelling key words – The successful kinds of full color flyers also earn their wows by having real effective titles with the right and compelling key words. Words of course are one of the most powerful tools when it comes to color flyer printing. A quality full color flyer will always have titles that are directly targeted to get very intense and potent reactions from key target demographics or audience segments.

As long as your research on the key power words are correct, you should be able to get people to say Wow immediately once they read your flyer titles. So why not earn that audience WOWs and research carefully about them. The more you give them the words they are most interested in, the better the wow factor of your color flyers.

3. Oddly shaped and transforming flyers – You should realize that many flyer printing services are very flexible. If you can find a good printing firm that lets you customize flyer templates, you should try to earn more WOWs from your flyer audiences by using oddly shaped and even transforming flyers that people can interact with more. In fact, if you can achieve a very intricate and novel looking color flyer with a very distinctive and specific shape, you might even say WOW to your especially customized flyers.

4. The most unique selling proposition – With a very unique offer or selling proposition, you can also easily gain the wow factor for your custom flyers. Of course, it is easier said than done, but as long as you put in all your creativity along with the right type of testing, you should be able to compose something that compels people to respond to your flyers and just say wow! From promising enduring benefits, a trendy lifestyle, and other perks in between, with the right kind of selling proposition, people will easily say wow and respond to your flyers more immediately.

5. Impressive quality materials – Finally, you will of course easily earn that WOW if you use the best impressive quality materials once you order those prints form the printing company. If possible, spend as much as you can particularly on the thickness of the paper and the toughness of the inks. If people see how very solid and high quality the inks are along with the impressive durable paper, then of course they will be expressing their awe and “wows”, admiring the quality of these flyers.

So why not apply this to all your custom color flyers? You will definitely get the excitement you are looking for in flyer printing.

Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through investing on flyer printing.



View all articles by Brad Kartel

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