You are here: DIME Home > Marketing > How to Avoid Disasters in Your Catalog Printing


How to Avoid Disasters in Your Catalog Printing

Here are some simple yet effective ways on how you can avoid a disaster from happening in your own custom catalog printing.

Author: Brad Kartel
Date: Jun 19, 2011 - 1:35:06 AM


Printer FriendlyPrinter friendly page

Catalogs are very effective sales and marketing tools. Produced properly and used efficiently these powerhouse printed materials can really bring in a sold-out status to companies. However, if it is your first time to undergo catalog printing, you will realize that it is not as easy as lumping a rundown of your products in the catalog.

Sometimes, you go to a printer with photos and texts for your products. You pay them for the printing of the actual product but without much planning on the presentation, your catalog can bomb and that could be a sales disaster. Endeavoring into making these printed materials without a plan is like shooting balls into a bucket with your eyes close. So the next time that you endeavor to have catalogs printed, do yourself a favor. Follows these simple principles listed below so that your catalog printing will become a success and not turn out into a disaster.

1. Spend some time planning your catalogs. A catalog should not just be a like a photo album with pictures of your products with their corresponding descriptions and prices. What do you want to tell your readers? For example, it is autumn and you have new products for fall. You might want to play with your message about autumn and use autumn colors for the design. Think of what you want your company to portray regarding the new products that you have. Then present your ideas to your printer.

Be specific about your plans. Do not just shove information to them let them do what they want. You have to get into the details, such as the size of the prices, which products to highlight, the placement of your contact information, etc. After you have planned your content, choose the appropriate materials for them. Your printer should be able to guide you regarding the many different materials at your disposal.

2. Think of Effective Concepts. Sometimes the concept of your catalog can be askew. For example, you might have sent out the wrong message to your target market. Or it is just that the concept is not that appealing. One thing that you have to make sure is that the design elements of your catalog coincide with the overall concept of your catalog. Take again for example your Fall Collection. You are selling new items for autumn and it would be best to present it that way. Choose the colors that are appropriate and send out the message that you want to say. It is ridiculous to have a winter concept for a fall collection. The products and the presentation should jive. Additionally, the concept should be reflective of your values as a business. Use words that appeal to your audience but do not compromise the integrity of your business.

3. Don’t settle for haphazard printing. Find a good printer that can give you insights on the materials and give good quality prints that meet up your purpose. Most catalogs are sent out on the mail. Is your catalog sturdy enough to withstand shipping and handling? It will not be a good thing if a tattered catalog reaches your reader. Chances are; it is will just be thrown away—unread! And you don’t want that. Just as you have invested in your catalog, make sure that it is of good quality.

Catalogs can be a tricky business because they should be a complete package from concept to delivery. So the next time you seek out catalog printing, make sure that you will produce worthy prints that will move people to make a good decision about your products and your company. In the end, you will be satisfied in doing a good job because your endeavor was a success and did not turn out to be a disaster. 

Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through catalog printing.  Learn how to create catalogs.



View all articles by Brad Kartel

Link to this article:

Code to copy: <a href="http://www.dime-co.com/marketing/How-to-Avoid-Disasters-in-Your-Catalog-Printing.shtml">How to Avoid Disasters in Your Catalog Printing</a>




Related Articles...

A Rookies Business Guide to Crisis Communications

Jun 29, 2011 - 4:41:34 PM

Many companies make income and customer growth their primary challenges throughout their early days of trading. Even though naturally such components are vital, especially when the economic climate is observing even well established firms failing, there are other crucial aspects of the business universe which it would be naive to circumvent employing.... [Read the full story]

Choosing Trade Show Displays That Grab Your Attention

Jun 25, 2011 - 11:04:41 PM

When your business is involved in a trade show, you need to make sure your brand is properly represented. An ordinary booth isn't going to cut it because there will be other vendors who are your competitors with a custom display and extraordinary trade show booths. If you want your brand to stand out, then you are going to need to know how to get the right look and make some choices in your display so that everyone will know who you are as they pass by.... [Read the full story]

Make the Initial Exposure of Your Postcards Count

Jun 22, 2011 - 3:56:02 AM

All postcards, be it for marketing or for personal communication have five seconds to convince readers that they are worth reading. This is a crucial concept in postcard printing since ignoring those initial five seconds means increasing the rates of failure for those color postcards. In this guide, I am going to teach you how to make those first five seconds count for your postcard printing. Just follow the key design strategies below to make this happen for your own color postcards.... [Read the full story]

How to Avoid Disasters in Your Catalog Printing

Jun 19, 2011 - 1:35:06 AM

Catalogs are very effective sales and marketing tools. Produced properly and used efficiently these powerhouse printed materials can really bring in a sold-out status to companies. However, if it is your first time to undergo catalog printing, you will realize that it is not as easy as lumping a rundown of your products in the catalog.... [Read the full story]


Newest Articles in Popular Topics:

Business & Marketing Computers & the Internet Entertainment Health & Fitness
Finding Ways To Save Money And Maximize Revenue In Business
Cooper's Golf Park Tees Off Their New Website
Fiinovation Adjudged CSR Team of the Year & Caring Company at World CSR Day
Reasons Why Kale Realty is the Best Real Estate Firm in All of Chicago
Montreal Tech Startup Kangaroo Rewards Launches Mobile Loyalty Program for Local Merchants
It is time we break out of the SEO Shelter
3 Strong Reasons You Should Start Your Own Blog
Evolve Your Career With CompTIA A+ Certification Exam
High speed VMware Backups - Powered by UltraBlaze() from Vembu
Things to Consider When Selecting a Domain Name for Your Website
Fling Boom "Launches" This Holiday Season
Beautiful Abstract Canvas Art is Up for Grabs
Buying Art as a Gift: Tips From an Expert
Complete Guide to the 2014 Gatlinburg Fine Arts Festival Released by Jackson Mountain Homes
Learn Blues Music Online-Alternative to Traditional Piano Lessons
Causes and Treatment of Acne
What Type Of Constipation Home Remedies Are There?
Manual Wheelchairs: Buying One
Instant Facelift with Dental Implants
Lasik Surgery Leading Correction Of Vision Issues

Home & Family

Shopping

Sports

Travel
Enhance Your Learning Experience Through Best Responsive Elearning Development Tools
Best Apps for Learning German
Esvees is Cranbourne's Elite Hair Dressing Company
Ozone Generator
Practical Tips When Choosing Gates and Gate Openers for Your Home or Business
Why Cases are Required for Mobile Phones?
Are Dealership Services Worth It?
2015 Jeep Grand Cherokee Named Must-Shop SUV for Towing from AutoTrader.com
Online Selling With An Appraisal Advantage
Macsome AudioBook Converter released New Version V2.0.4
Aditi Ashok signs off with a double
Softball Coaching: Avoid Becoming A Nattering Nabob of Negativity
Softball Coaching Tips - The Funnel Approach
Pick Up Specialized Advice on Jumping Exercises Which Are Highly Effective
Vertical Jump Training Tactics to Increase Your Athletic Performance
Tips for Choosing the Right Paris Short Lets
Hostels - the best choice for working womens and college students
Perfect holiday? Book a cruise and sail in Croatia!
Say Aloha to Your Best Vacation Ever with Kohala Coast Properties
The Perfect Guide for a Fantastic Family Trip to Kansas City

 



Follow & Share Your Favorite Video Articles

Tell a Friend About This Site



Chamber of Commerce - on the Web logo



Subscribe to the eMarket SmartsTM Newsletter in order to keep up to date with what's happening with dime-co.com, get the emails on new video articles, featured articles, and more. Your privacy is always protected. We never rent, sell or trade your private information

:
:

Service provided by GetResponse Autoresponders


Recommended Associates


Latest Articles in All Categories


Putting Up a Small Commercial Printing Business
So You Might Be Unemployed And Desire To Become A San Francisco Real Estate Investor Now
Meditation and Mindfulness: Dealing With Emotion
CPA Websites: Five Essential Ideas for Composing Convincing Articles
Set Goals In Order to Come Up With Your Action Plan
Is the Air in Your Home Safe to Breathe?
Coarse Fishing Tackle Review: The JW Young 13ft Trotter Rod
Section 1031 Exchanges For San Diego Real Estate Investors
Phoenix Real Estate Investing For Highest Possible Earnings
Legendary are the Volk Racing TE37 Wheels
Developing the Next Generation Wall Station (ChaseDesk™) for Healthcare - A Case Study
What are step down transformers?
Introducing Sharehype, the Revolutionary Tool for Online Marketers
Rewards To Shopping For Austin Real Estate On The Web
Hydroponics for Beginners



Do you write?

Would you like submit your articles and have them approved on a priority status? Find out more about how you can become a Priority author for pennies a day! Click here.

Dime-co.com Home
  • Business (9328)
  • Computers & The Internet (5740)
  • Entertainment (1348)
  • Family (958)
  • Finance (1963)
  • Health (4246)
  • Home and Living (6670)
  • Marketing (6113)
  • Shopping & Product Reviews (2624)
  • Sports (694)
  • Travel and Vacations (1689)
  • Video Articles (1)
  • Editors Pick (1)