You are here: DIME Home > Marketing > How to Market Your Business at Events

How to Market Your Business at Events

There are many, many different ways to promote a business. Trade stands at events are a particularly efficient means. Trade shows allow potential customers to get close up and personal with the products or services concerned. The impact of such a marketing method shouldn't be underestimated. When somebody has come one on one with a service or product, they're rather likely to choose that manufacturer over a rival in future.

Author: Robert Deans
Date: Sep 23, 2011 - 1:52:08 PM

Printer friendly page

There are lots of varied methods of promoting a business such as detailed marketing campaigns and pricey promotions; however one of the most effective methods of marketing a business, its products and services is through trade stands at large events. Using this method enables prospective consumers to view the product or service close up and personally with powerful impact. The effect of such a marketing strategy ought not to be undervalued. When a brand or its goods are experienced face-to-face the typical member of the public will be much more likely to choose this brand in the foreseeable future, especially if it's been sampled.



The employment of mobile screens have been proven to harness extremely evident benefits. The displays can be placed high up, so even those at a distance are able to see the announcements displayed. Mobile screens permit the firm to showcase and exhibit their brand prominently. Conversely mobile screens could be used to directly advertise a brand, a service or a product via advertising and marketing. Displaying an enlightening programme, or a live illustration of the product may achieve this. The entertainment business for example, could use it to show a trailer.



Sampling trailers are suited to firms within the hospitality or catering sectors. The trailer enables a business to offer samples of a food item to passing foot traffic. This method of promoting is shown to attract new and devoted customers to a brand. The sampling trailer may offer the product as a whole or a little sample of the product for the consumer to test. Even though the sampling trailer is best suited to those in catering and hospitality, other sectors may also discover ways to market their products by this means. The cosmetics field can use a sampling trailer for instance. Samples may be provided by more or less any company which has a certain product to promote to great effect.



Though there are many diverse ways of endorsing products and services, marketing right to the public by way of big events has a verified track record of being exceptionally successful. Trailers with displays can amuse event attendees while also branding the company. In addition, a sampling trailer can be employed to provide free samples of a particular product being provided by the company at the time. Brands with which customers have had one-on-one interaction will probably stay in the forefront of the consumers mind.

This post was written by R. Deans on behalf of Vipex, expert sampling trailer and mobile screens manufacturer. For more info on sampling trailers and mobile screens please visit vipex.co.uk

View all articles by Robert Deans

Link to this article:

Follow & Share Your Favorite Video Articles

Tell a Friend About This Site

Tweet about this site

Follow @dimeco

Recommended Associates

Do you write?

Would you like submit your articles and have them approved on a priority status? Find out more about how you can become a Priority author for pennies a day! Click here.