Show Them, Don't Tell Them! - Emotional Marketing Is For Marketers To Understand, And consumers To Experience! - Show them, don't tell them! (Emotional marketing is for marketers to understand, and consumers to experience!) The market out there is fast and furious. The competition is heavy and the marketing messages are reaching consumers in their thousands every day. To compound .... |
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You are here: DIME Home > Network Marketing Tips > Show Them, Don't Tell Them! - Emotional Marketing Is For Marketers To Understand, And consumers To Experience!
Show them, don't tell them! (Emotional marketing is for marketers to understand, and consumers to experience!) The market out there is fast and furious. The competition is heavy and the marketing messages are reaching consumers in their thousands every day. To compound ....
Author: Peter John Wilkinson
Date: Dec 31, 2010 - 5:40:22 AM
Business out there is fast and furious. The competition is heavy and the marketing messages are reaching consumers in their thousands every day. To increase the challenge most of your potential customers' basic needs are already met. They are looking for products or services to enhance their lives, make them feel better, prettier and sexier. Marketing to today's consumers is a challenging business because you are no longer listing the specifications of products and services. Instead you are meeting people on an emotional level to break into their consumer awareness.
Let's focus on some of the tactics, what they are and what you should do to benefit from marketing on an emotional basis to your potential customer base. First take your cue from the marketing greats such as Nike, Coke, Pepsi. They have been top marketers for decades and have multi-million pound budgets. Yet you never see a Coke or Nike ad list the specifications for fizzy drinks or trainers. They market entirely on an emotional level. When figuring out how to market emotionally, you need to work out what drives your clients.
How do they spend their time? How can your product make their lives easier, make them healthier or more beautiful or give them more excitement? Once you get a handle on how your product appeals to your customer, you can then focus your marketing efforts on bringing to the fore the emotional offer that your customers will respond to. For example, if you sell liquid vitamins I would say off the top of my head that your target market are people who are health conscious, not as fit as they would like to be, better off, probably leading quite stressed lives and they want their vitamins quickly and immediately. Obviously you need to pitch your marketing tactics at intelligent, busy people who are concerned about their health and want immediate results from vitamins. You could show a before and after image - stressed executive at the office or a stressed mum ferrying the kids and then an after image showing the manager in control of a meeting and the mum laughing with the kids to show the benefits of these vitamins.
This approach hits a number of emotional points for the customer:
1. There is help out there.
2. There is another way.
3. Ordinary people are benefiting from this.
4. All it takes is liquid vitamins to resolve your problem.
5. My destiny is in my own control because I can buy liquid vitamins to change my life.
6. Vitamins make you healthy so they will make me healthy too.
7. Liquid vitamins have an immediate effect on your mood and life.
Whether any of these assumptions bear scrutiny is not the point. The point is the emotional response that your campaign induces in the potential client. To build an emotional marketing campaign you need to read the psycho-social make-up of your target market and draw up an emotional campaign to meet their needs. It sounds like common sense but surprisingly few people go about doing this. They simply have advertisements published and hope for the best. What you actually need is a promotional campaign where you are setting up an emotional back-and-forth relationship with the customer, encouraging them that your service or product can meet their emotional need.
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MLM Companies, Which One Do You Join?Jan 1, 2011 - 7:58:10 AM After jumping from one opportunity to the next, I figured out the secrets. The secrets I used to completely dominate the MLM industry and be very successful. The truth is that there are very few companies out there which are right for you. Sure, there are thousands of MLM companies, but you need to find one which suits you.... [Read the full story] |
MLM Success, How To Survive In The MLM IndustryDec 31, 2010 - 9:43:08 PM The MLM industry is an industry in which a lot of people exist. So many people are joining the MLM industry day in, day out. They are all looking for an easy way out, a better future. The real truth is that the MLM industry is no different than any other. It takes time, dedication and a lot of work to start generating a substantial amount of money in MLM.... [Read the full story] |
Show Them, Don't Tell Them! - Emotional Marketing Is For Marketers To Understand, And consumers To Experience!Dec 31, 2010 - 5:40:22 AM Business out there is fast and furious. The competition is heavy and the marketing messages are reaching consumers in their thousands every day. To increase the challenge most of your potential customers' basic needs are already met. They are looking for products or services to enhance their lives, make them feel better, prettier and sexier. Marketing to today's consumers is a challenging business because you are no longer listing the specifications of products and services. Instead you are meeting people on an emotional level to break into their consumer awareness.... [Read the full story] |
Learning the Art of Self-EmpowermentDec 14, 2009 - 6:00:13 AM Motivation is the word that we generally think whenever we feel low. Legendary motivational speaker, Jim Rohn has said "I wish for you a life of wealth, health and happiness; a life in which you give to yourself the gift of patience, the virtue of reason, the value of knowledge, and the influence of faith in your own ability to dream about and achieve worthy rewards." His words can be experienced when we hold patience, have knowledge and reason over it. Above all, when you believe in what you are doing and have understood about your abilities, the path of self-motivation gets easy. You get empowered and this also empowers your vision and dreams that are going to come into the picture, in the future.... [Read the full story] |
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