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PPC Advertising With Facebook

Today's Internet industry is highly dependent on search engines. People are looking for information on different topics. Search engines like Google, Yahoo, Ask, Msn, Bing, etc are serving to their information needs.

Author: kunwarpal
Date: Mar 27, 2012 - 11:31:03 AM


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Today’s Internet industry is highly dependent on search engines. People are looking for information on different topics. Search engines like Google, Yahoo, Ask, Msn, Bing, etc are serving to their information needs. Search engines are an effective medium of relevant information and they are proving as drivers of sales. Business cannot afford to stay out of this exposure. Google is the most visited website having more than 80% share in the market of all searches. Advertising on Google is a good medium to gain potential customers. If a website features on the top of search results, it is sure to have a good business.

PPC (Pay per Click) is a great method to get good number of customers. PPC is method related to paid-advertising to get desired results instantly. It is a simple system that you can understand and execute easily. It is also very easy to keep an eye on it. Pay per click is a scheme where you hire Google to show advertisements of your website on related searches and web pages. You have to pay a certain amount to Google only if someone clicks the advertisement. This type of pay per click plan is profitable as you pay only for the clicked advertisements. You do not pay for the displayed ones.
 
 For a PPC promotion, you can predetermine the amount you will spend on the promotion. You have to bid for the price you are willing to pay per click. The higher amount you bid for a particular keyword or phrase, higher will be your link placed on the result page. It all depends on the budget of your online business. If you can spend a good amount of money, you will surely get fruitful returns in less time. However, some people consider Google too expensive and not suitable for small businesses. You can also try schemes from other providers if you are a short of money. Many companies are offering paid advertising services at considerable rates. Web Design India

Facebook is another strong competitor to Google. It is popular and in fact the biggest and busiest social networking hub. It provides plans cheaper than Google. You cannot get results exactly similar to Google but still you will be able to make your website popular. A popular website has the capacity to attract customers if handled with proper strategies.

For a PPC advertising campaign to succeed in its strategy you must consider some important factors. The campaign should be in the hands of a professional agency with good experience. Keywords and phrases that you target should be decided before hand and must be relevant to your website and its services. The advertisements you post should be crisp and well worded to attract customers’ attention. The advertisements should also have good landing pages with information in full details. If you monitor your campaigns carefully, you will surely get a number of customers through PPC advertising.

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