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Why SEO is critical for online business growth

SEO depends on website keywords as well as the quality and popularity of your content on the web. Keywords are a word or phrase that best describe your website and business

Author: Kevin Adam
Date: Nov 16, 2012 - 7:17:02 AM


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SEO depends on website keywords as well as the quality and popularity of your content on the web. Keywords are a word or phrase that best describe your website and business. Your website popularity is determined by who and how often your website is referenced elewhere on the web. You need to know your keywords or keyword phrases.

SEO is critical for online business growth since it can increase or decrease your Google Page Rank. Your Page Rank is determined by a Google-developed link-based algorithm that assigns your site a number from 1-10. The higher your rating, the more visible your site will be to Internet searchers. This ranking depends upon how efficiently you use the main tool of SEO: your keywords. Picture someone sitting down at a computer and typing in the word or words they are searching for into the search engine box. After clicking 'enter', the search engine returns a listing of websites that best use those words. The location of websites in this listing is determined by the site's Page Rank.

Web crawlers associated with search engines, known as bots, continually scroll through web pages searching for keywords. From this list, you can use key word optimisation tools to check how your site performs when an Internet searcher enters certain phrases to find your site. From this list, keyword optimisation tools can decide how popular certain words or phrases are to Internet searchers. Focusing on the will aid you in get the traffic to drive your business growth online.

SEO is also influenced by the popularity of the content that you create on the web using Web 2.0 tools. Engaging in social media grows your business online by increasing popularity. Web 2.0 tools allows your website visitors the chance to share your videos, Web 2.0 marketing articles and press releases instantaneously with friends and business associates. Posting a video about your business or product to social media sites such as YouTube can increase your website's visibility, but only if done in a professional way. Posting your press releases to any number of online portals will also help with your online growth. You must properly place your keywords throughout your Web 2.0 tools marketing tools to efficiently grow your business.

When used correctly, SEO can better target your website toward the customers you want and drive your online business growth. Keywords, again, are the tool. Keywords give you the chance to gear your business toward Internet searchers who are looking for just what you offer. Using the proper amount of keywords throughout your website and Web 2.0 tools marketing tools will help your website stand out from your competitors. Have you ever sat down at a computer and searched for something, only to have a list of websites returned that have nothing to do with what you were searching for? Those websites were not using their keywords efficiently to target potential customers. Take some time to think about terms that apply to your target market. Be careful though since improper usage of keywords can blacklist your website from being listed on search engines.

SEO is critical for online business growth, since it can make or break your Internet presence.


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