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5 Attributes Needed for Effective Presentation Folders

Read on and learn the five important attributes that you need to consider for a successful presentation folder printing.

Author: Brad Kartel
Date: Feb 5, 2012 - 9:56:28 AM

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Folder printing is a precise art, no doubt about that. Even with printed folders cheap, a “folder presentation” for reports and campaigns need to be made with a purposeful deliberateness to achieve goals. If you are serious about your custom presentation folders and do want to achieve your goals, then you will be fairly interested in what this guide has to give.

In this special tutorial for developing presentation folders, we will discuss the five attributes that will actually make a big difference when it comes to the failure or success of your particular presentation folders. You will indeed want to know all about these features before investing anything with your presentation folder printer. Once you know what will determine the fate of your custom presentation folders, you will have a better idea of what to focus on in your own designs.

1. Your folder headline – Printing custom presentation folders means creating your type of headline. The headline of course is the first and one of the most important features that make a big difference in presentation folder printing. It is both the explainer of the content, as well as the direct advertiser.

At the outset, its words must attract readers with key interests tailored to them, and eventually it must encourage readers to read more of its content. Fail in creating this balance, and you won’t see your custom presentation folders being read or being kept by your audience. So give this feature your undue attention when you start developing your theme.

2. Your folder configuration – The folder template or folder configuration used for your presentation folders is of course another big deciding factor in the success or failure of these custom prints. There are many choices actually here. You can use certain types of pocket folders with different styled pockets.

You can also experiment with additional folders, more uncommon type folders and even customized folder shapes if you want. However, you have to be sure that the configuration essentially fits all the content that you want your folders to handle. Otherwise, your presentation folders might not look as prepared and professional as it should be, leading to less than ideal reviews about your material.

3. Your folder images – The photographs and images of course are obviously another factor in the performance of presentation folders. Great and original images of course can make all the difference between a high impact and highly memorable presentation folders versus images that are just clip-arts hobbled together to represent a simple meaning.

That is why you should be a little bit serious with your images for presentation folders. Compose them properly, and insert the best, clearest and highest resolution image you can for presentation folder printing.

4. The folder color theme – Most common folders are colored white or yellow. The thing that will make a big difference for your presentation folders is when you use more uncommon type colors. If you use color hues that is not typically used for folders, audiences tend to be caught off guard and they will notice those folders immediately. So the color scheme can make all the difference between highly visible folders and those that just look normal.

5. The folder material – Lastly, and most definitely, the folder material will also make that big difference between success and failure for your presentation folders. The rule here is simple luckily. Better quality paper and coatings rule. The cheaper it gets, the less than ideal for your presentation folders. So spend as much as you can on the material, because people do truly judge presentation folders by the cheapness or expensiveness of the folder materials.

Now that you know the important attributes that make a big difference for your presentation folders, you should be able to focus on them properly for the best results in printing. Make sure you review the items above again so that you are sure you can remember these features.

Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through presentation folder printing. Learn how to create custom presentation folders.

View all articles by Brad Kartel

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