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Guide for Beginners in Newsletter Printing

Here is the perfect guide for beginners in newsletter printing that you can follow in order to start your custom newsletters.

Author: Brad Kartel
Date: Apr 1, 2011 - 11:04:18 AM

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Every beginner wants to hit the ground running and make something great for newsletter printing. If you are one such beginner, then you are in luck. I am going to give you seven professional tips here for newsletter printing that should let you create professional grade color newsletters, even though you are still a beginner. It does not take a lot of experience to develop a good custom newsletter. You just need some creativity, determination and a desire to learn.

1. Printers do not check your design and content too much – First, you should know that newsletter printers do not care too much about your design and content. What they receive from you is pretty much what they will print. While some offer some automatic electronic checking of content and maybe some general design checks, most of the time, they will leave your design as is because of course it is your own color newsletter printing materials. So do not rely on your printers to do the checks for you.

2. The images you use should always be in high resolution – You should also always remember that the images you use in your custom newsletters should always be in the highest resolution that you can get them. Printing quality is typically defined by resolution. Lower resolutions means fuzzier, grainier images, while higher resolutions of course are the ones that deliver sharp and clear pictures. So if you want great looking color newsletters, you better deliver images with high resolutions.

3. Always use the popularly accepted newsletter templates – For the best and easiest time in newsletter printing, you should always use those more popularly accepted newsletter templates. While certainly, customized sizes for newsletters can be done, this involves extra customization costs due to its uncommon nature. That is why for the best and fastest printing results, you should just stick to popular newsletter templates. There are plenty of different standard templates that should be good for your content.

4. Full color printing is the standard always – Never print those old style black and white color newsletters. While this can still be done to cut costs, if you aim to impress with your newsletters, black and white newsletter printing will fail. Almost every kind of newspaper and newsletter is now printed in color. It is not that expensive, so you should really invest on full color printing already. It makes your pictures look better, and of course it gives more personality to your color newsletter logo.

5. Use white and thick paper materials when possible – For the best kinds of newsletters, you should always use white and thick paper materials. These kinds of paper represent the best quality of newsletters that people tend to respect and keep. Thinner and browner newsletters typically look cheaper and of course deteriorate a lot faster, so try to avoid them. The better the materials, the better it is for your color newsletters.

6. Always check for possible extra options – When printing newsletters, do not just settle for the packages that the newsletter printing company gives you. Always ask if there are extra options that you can avail of, such as glossy inks, glossy paper, different type folding and bindings etc. It is always good to know ALL your options so you can get the best most suited custom newsletters for your goals.

7. Shop for newsletter printing companies locally and online – Finally, when printing newsletters, never settle for the easiest one. Always try to find newsletter printing companies both locally and on the Internet. Compare prices and compare options whenever possible so that you can decide on the best newsletter printer that gives the most back for the buck. It is better to practice this early on so that you won’t waste your money on branded printers that are not really worth the money.

Good! Now you are all set for newsletter printing. You won’t have too much problems starting your color newsletters now.

Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through newsletter printing.

View all articles by Brad Kartel

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