You are here: DIME Home > Strategic Planning > Important Factors to Consider in Catalog Printing


Important Factors to Consider in Catalog Printing

Read on and learn some important factors that you should consider for a successful business catalog printing.

Author: Brad Kartel
Date: Dec 24, 2011 - 4:04:00 AM


Printer FriendlyPrinter friendly page

You have probably decided on doing the design of your catalog but you have some printing questions. Well, consider reading these tips to help you explore all of your options in your catalog printing efforts.

a. The coves - Catalog covers, the front and back covers to be exact, are commonly printed on heavier stock than the rest of the pages. The cover is usually printed on the type of paper called cover stock. It is a heavier than what those used for the interior pages. The advantage of using sturdy, heavy cover stock is it allows your catalog to last longer. So, essentially, you don’t have much option regarding the material to print your cover on. The only concern you should have with the catalog cover is to design it in a way that will attract attention and make people open and browse your entire catalog.

b. The interior pages - As opposed to the cover, you have several options when it comes to printing the inside pages of your catalog. This will depend, though, on the type of products you are marketing. For example, if you are taking advantage of catalog printing to sell construction items, you may opt for a much lower grade of paper than you would if you are selling high-end merchandise such as jewelry or other fashion accessories. Your paper choice ranges from newsprint to glossy paper. If your catalog needs to have a lot of pages, you may want to opt for lighter weight paper. But if your catalogs will only carry less than 20 pages, you may use the same stock for the cover.

c. Colors - One of the advantages of investing in catalog printing is the chance that your catalogs will provide you with wide exposure. This is highly probable since catalogs are often read by more than one individual – meaning, one single copy is usually passed on from person to person. Your choice of using colors for your catalog printing project can add to the appeal of your catalog. Ideally, full colored catalogs attract more attention and can make your product photos look stunning.

d. Binding - This will depend a lot on page count. For instance, if you printing a catalog that has over 80 pages, you may want the printer to use “perfect binding.” This is a process where all the pages are glued to the spine of the catalog. If your catalog printing produces less than 80 pages, then a good idea is to opt for saddle stitching and staple the pages in the middle to hold them together.

e. The printer - Choosing a catalog printing company can be a bit challenging, so here are some tips: Ensure that the printer you choose has the skill and experience in producing catalogs. Also, do not let price be the sole factor in your decision to choose a printer. Although this doesn’t mean that you opt for the most expensive printing package, you just need to be aware that a cheap catalog printer may also give you cheap results.

Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through investing on catalog printing.



View all articles by Brad Kartel

Link to this article:

Code to copy: <a href="http://www.dime-co.com/strategic-planning/Important-Factors-to-Consider-in-Catalog-Printing.shtml">Important Factors to Consider in Catalog Printing</a>




Related Articles...

Money Loves Speed

Jul 15, 2011 - 8:39:30 AM

Hello again. It was a great weekend for me. After a one day seminar in Atlanta. I had Dr. Billy D. and his gang over at my house for a fun Sunday afternoon. It was awesome and it got me to thinking. I have often said that the difference between success and failure is much smaller than most people might suspect.... [Read the full story]

Guide for Beginners in Newsletter Printing

Apr 1, 2011 - 11:04:18 AM

Every beginner wants to hit the ground running and make something great for newsletter printing. If you are one such beginner, then you are in luck. I am going to give you seven professional tips here for newsletter printing that should let you create professional grade color newsletters, even though you are still a beginner. It does not take a lot of experience to develop a good custom newsletter. You just need some creativity, determination and a desire to learn.... [Read the full story]

Groundwork for a Reliable Marketing Newsletter

Mar 4, 2011 - 8:55:04 AM

Let me lay the groundwork for you for a reliable marketing newsletter. The proper kind of newsletter printing that gives a business reliable marketing venues requires some very specific traits and design features. We will teach you here all the important ones what will lay the groundwork for that powerful and effective marketing custom newsletter. Just follow the tips in newsletter printing and design all the key elements should be in place for a great and successful print.... [Read the full story]

Ways to Make Your Table Tents More Sociable

Feb 18, 2011 - 9:49:30 AM

In the past, table tent printing was all about making the most beautiful or unique kind of designs. Today, we have gone beyond just beautiful table tents to more engaging and social table tents. Having table tents that relate very powerfully to customers at a social level has increasingly proven beneficial in most service industries. That is why you should also do this in your own table tents if you want to get in with the times and be competitive.... [Read the full story]


Newest Articles in Popular Topics:

Business & Marketing Computers & the Internet Entertainment Health & Fitness
Finding Ways To Save Money And Maximize Revenue In Business
Cooper's Golf Park Tees Off Their New Website
Fiinovation Adjudged CSR Team of the Year & Caring Company at World CSR Day
Reasons Why Kale Realty is the Best Real Estate Firm in All of Chicago
Montreal Tech Startup Kangaroo Rewards Launches Mobile Loyalty Program for Local Merchants
It is time we break out of the SEO Shelter
3 Strong Reasons You Should Start Your Own Blog
Evolve Your Career With CompTIA A+ Certification Exam
High speed VMware Backups - Powered by UltraBlaze(™) from Vembu
Things to Consider When Selecting a Domain Name for Your Website
Fling Boom "Launches" This Holiday Season
Beautiful Abstract Canvas Art is Up for Grabs
Buying Art as a Gift: Tips From an Expert
Complete Guide to the 2014 Gatlinburg Fine Arts Festival Released by Jackson Mountain Homes
Learn Blues Music Online-Alternative to Traditional Piano Lessons
Avoid This Weight Loss Killer
Recognizing the Causes and Symptoms of Bladder Cancer in Women
Four Reasons to Consider Permanent Tattoo Removal
Three Types of Hormone Replacement Therapy and Why They Are Needed
Causes and Treatment of Acne

Home & Family

Shopping

Sports

Travel
Enhance Your Learning Experience Through Best Responsive Elearning Development Tools
Best Apps for Learning German
Esvees is Cranbourne's Elite Hair Dressing Company
Ozone Generator
Practical Tips When Choosing Gates and Gate Openers for Your Home or Business
Why Cases are Required for Mobile Phones?
Are Dealership Services Worth It?
2015 Jeep Grand Cherokee Named Must-Shop SUV for Towing from AutoTrader.com
Online Selling With An Appraisal Advantage
Macsome AudioBook Converter released New Version V2.0.4
Aditi Ashok signs off with a double
Softball Coaching: Avoid Becoming A Nattering Nabob of Negativity
Softball Coaching Tips - The Funnel Approach
Pick Up Specialized Advice on Jumping Exercises Which Are Highly Effective
Vertical Jump Training Tactics to Increase Your Athletic Performance
Tips for Choosing the Right Paris Short Lets
Hostels - the best choice for working womens and college students
Perfect holiday? Book a cruise and sail in Croatia!
Say Aloha to Your Best Vacation Ever with Kohala Coast Properties
The Perfect Guide for a Fantastic Family Trip to Kansas City

 



Follow & Share Your Favorite Video Articles

Tell a Friend About This Site



Chamber of Commerce - on the Web logo



Subscribe to the eMarket SmartsTM Newsletter in order to keep up to date with what's happening with dime-co.com, get the emails on new video articles, featured articles, and more. Your privacy is always protected. We never rent, sell or trade your private information

:
:

Service provided by GetResponse Autoresponders


Recommended Associates


Latest Articles in All Categories


Putting Up a Small Commercial Printing Business
So You Might Be Unemployed And Desire To Become A San Francisco Real Estate Investor Now
Meditation and Mindfulness: Dealing With Emotion
CPA Websites: Five Essential Ideas for Composing Convincing Articles
Set Goals In Order to Come Up With Your Action Plan
Is the Air in Your Home Safe to Breathe?
Coarse Fishing Tackle Review: The JW Young 13ft Trotter Rod
Section 1031 Exchanges For San Diego Real Estate Investors
Phoenix Real Estate Investing For Highest Possible Earnings
Legendary are the Volk Racing TE37 Wheels
Developing the Next Generation Wall Station (ChaseDesk™) for Healthcare - A Case Study
What are step down transformers?
Introducing Sharehype, the Revolutionary Tool for Online Marketers
Rewards To Shopping For Austin Real Estate On The Web
Hydroponics for Beginners



Do you write?

Would you like submit your articles and have them approved on a priority status? Find out more about how you can become a Priority author for pennies a day! Click here.

Dime-co.com Home
  • Business (9328)
  • Computers & The Internet (5740)
  • Entertainment (1348)
  • Family (958)
  • Finance (1963)
  • Health (4246)
  • Home and Living (6670)
  • Marketing (6113)
  • Shopping & Product Reviews (2624)
  • Sports (694)
  • Travel and Vacations (1689)
  • Video Articles (1)
  • Editors Pick (1)