You are here: DIME Home > Time Management > The QUE Plastic Logic eBook Reader: The New Kid on the Block


The QUE Plastic Logic eBook Reader: The New Kid on the Block

The Plastic Logic QUE eBook reader has been unveiled, but not yet launched. Nor has a price been stated, although the objective of the development has been described by Plastic Logic as providing a produce for the business market, rather than for consumers. This being the case, the price could be high, and there is no other product available with the capabilities of the QUE.

Author: Marco Gustafsson
Date: Dec 9, 2009 - 2:20:22 PM


Printer FriendlyPrinter friendly page

The new kid on the eBook reader is the QUE by Plastic Logic. Pronounced like the letter 'Q', this has yet to be launched, and appears to be an innovation in eReader technology in the features and capabilities it is claimed to offer: these will be detailed later.

For now, however, the QUE appears to be the first of a new generation of eReaders expected to be launched in 2010 by those companies waiting to see the best that Amazon could produce. The Kindle DX is seriously challenged by the QUE, but how do the prices compare? The answer is that we don't know yet because Digital Plastic has yet to launch and price their product. However, it seems that steps are being taken for us to expect a much higher price that the Kindle or any other consumer oriented ebook reader.

The Kindle was always going to be set up ready for attack by any company that had belief that eBooks were the reading experience of the future. The same is true of eReading creations by Sony and any other business that rested on its laurels. Plastic Logic's QUE is a step beyond anything we have seen to date, and no doubt there will be many steps beyond.

Don't get too worried about the predicted high price: any business that publicly states that its new product will target the business market in eReaders rather than ordinary consumers is either trying to extract a high price for its product or genuinely has something light years ahead of the Kindle or the PRS-700. Hardware predominantly designed for a business market will likely offer no better a book reading experience than any other eReader.

There is evidence that the QUE is not a serious competitor to a normal eReader. The fact that Barnes & Noble are selling the QUE in their own stores alongside their own Nook indicates that perhaps there is a significant difference in intended use - and certainly in price for B&N to agree to this agreement with Plastic Logic!

There are no doubts that the QUE is ahead of the Amazon and Sony products although how much ahead is for you to decide. It is extremely slim, to begin with, and its 8.5 x 11 inch screen beats the Kindle DX hands down. In fact, the screen is not only shatterproof, but also capacitive without any loss in sensitivity that such layered screens often show. It doesn't need a stylus, and also offers 3G and wifi. However, a big down is that it uses AT&T 3G!

Plastic Logic claim that they are not competing with the Kindle, which can only mean that it is not intended for the consumer market. If it is true that this eReader is targeting the business market only then the likelihood is that it will command a high corporate price, and that it is not intended for reading showbiz mags or popular fiction, but spreadsheets, reports and AGM minutes. It will basically put in easily-read eReader format what would otherwise have been separate printed sheets that would have had to be distributed to each individual. One distributed electronic file against potentially dozens or even hundreds of photocopied or printed paper sheets. As it was noted in the article "New Generation of e-Readers Contributes to Environmental Protection", so-called green reading reduces an individualís literary carbon footprint intertwining human interaction and the planetís lifespan together on a favorable level (Digital Book Readers).

Let's take the view that the QUE will have to be launched to consumers in order to profit - and that is a fairly safe assumption to make. Its competition is the current technology: Cool-er and Kindle, for example. These are not technologically demanding standards to beat, mainly because the eBook reader market has not been demanding to date. Now, however, consumers are beginning to sit up and notice the benefits of eReaders, both from a convenience and an environmental point of view. The battle is on.

So where does Plastic Logic figure when we assume that Amazon, Sony, Apple and Microsoft are going to take notice and start working on something other than what has been to date a product to meet the relative low demands of a niche market? Actually, surprisingly well! It reads business formats such as PDF, Excel, PowerPoint and Word, and you can even edit the MS Office documents on the screen.

Unlike the Kindle, the QUE enables users to jump about between documents, an important business requirement. In fact, it appears that once Plastic Logic launches this product they will have few, if any, competitors in the commercial eReader business market. The company has content partnerships with a number of publishers such as Barnes and Noble (that powers the QUE store), the Financial Times, USA Today, Zinio and Ingram Digital plus others.

It should by now be obvious why Digital Plastic claims the QUE not to compete with the Kindle. In fact it should be the other way around: there is no way the Kindle could compete with the QUE in the business market. There is just one problem though: it has yet to be launched, and all we have read to date are no more than promises. However, if the QUE meets up to these promises, then others have a way to go to compete for the commercial eReader business.

Marco Gustafsson is author of articles on eBook'>eBook Readers, e-inc technology and electronic books. Visit Digital'>Digital Book Readers to find more information and discover new dimension of reading.



View all articles by Marco Gustafsson

Link to this article:

Code to copy: <a href="http://www.dime-co.com/time-management/The-QUE-Plastic-Logic-eBook-Reader-The-New-Kid-on-the-Block.shtml">The QUE Plastic Logic eBook Reader: The New Kid on the Block</a>




Related Articles...

Few easy patterns how to manage time and battle with time - wasters

May 16, 2011 - 4:13:47 AM

A lot of individuals battle with time management.  They operate and operate all the time, but are not able to attain anything they’ve planned, it appears like the days do not deliver adequate number of hours, or the year adequate number of months - alternatively of serving they make to dwindle their time.  They get up, open the lap top to check-out mail or Facebook and next issue they notice, an hour has gone by.   Life is short and in reality there is no time to be spent on unrestrained time-wasting.  One day we shall get up and we shall recognize that we are too older to attain out life-targets, and we had so a lot of possibilities…  To stay away from this circumstance,... [Read the full story]

Book Organizing

May 7, 2010 - 11:00:56 AM

To a lot people, books are like treasures.  Old books hold a sense of nostalgia and quaintness for so many.  But, the reality is, the knowledge they contain is the treasure.  Due to technology, the information held in books becomes out of date more quickly than ever.  When working with our Senior clients downsizing, it is not uncommon for us to put entire encyclopedias into the recycle bin, along with several bags of books.  Too many books can cause problems for health and also pose an organizing challenge. ... [Read the full story]

Villa Cannes: Luxurious and Elegant

Jan 24, 2010 - 5:44:49 AM

Cannes, a gorgeous city in the north of France, attracts a lot of Hollywood and Bollywood stars to come every year for a vacation or to participate in the various prestigious film festivals. It is an ideal place for relaxing on weekends with lovely scenery and clean surroundings. There are many top grade hotels and rental apartments, when it comes to accommodation in Cannes.... [Read the full story]

Azure Holidays Announce Partnership With World First Travel Insurance

Jan 2, 2010 - 1:48:51 AM

Chippenham, UK, Azure Holidays are a specialist villa holidays vendor, and have been trading online since 2007, offering their clients the very best accommodation in top locations around the world.... [Read the full story]


Newest Articles in Popular Topics:

Business & Marketing Computers & the Internet Entertainment Health & Fitness
Finding Ways To Save Money And Maximize Revenue In Business
Cooper's Golf Park Tees Off Their New Website
Fiinovation Adjudged CSR Team of the Year & Caring Company at World CSR Day
Reasons Why Kale Realty is the Best Real Estate Firm in All of Chicago
Montreal Tech Startup Kangaroo Rewards Launches Mobile Loyalty Program for Local Merchants
It is time we break out of the SEO Shelter
3 Strong Reasons You Should Start Your Own Blog
Evolve Your Career With CompTIA A+ Certification Exam
High speed VMware Backups - Powered by UltraBlaze(ô) from Vembu
Things to Consider When Selecting a Domain Name for Your Website
Fling Boom "Launches" This Holiday Season
Beautiful Abstract Canvas Art is Up for Grabs
Buying Art as a Gift: Tips From an Expert
Complete Guide to the 2014 Gatlinburg Fine Arts Festival Released by Jackson Mountain Homes
Learn Blues Music Online-Alternative to Traditional Piano Lessons
Avoid This Weight Loss Killer
Recognizing the Causes and Symptoms of Bladder Cancer in Women
Four Reasons to Consider Permanent Tattoo Removal
Three Types of Hormone Replacement Therapy and Why They Are Needed
Causes and Treatment of Acne

Home & Family

Shopping

Sports

Travel
Enhance Your Learning Experience Through Best Responsive Elearning Development Tools
Best Apps for Learning German
Esvees is Cranbourne's Elite Hair Dressing Company
Ozone Generator
Practical Tips When Choosing Gates and Gate Openers for Your Home or Business
Why Cases are Required for Mobile Phones?
Are Dealership Services Worth It?
2015 Jeep Grand Cherokee Named Must-Shop SUV for Towing from AutoTrader.com
Online Selling With An Appraisal Advantage
Macsome AudioBook Converter released New Version V2.0.4
Aditi Ashok signs off with a double
Softball Coaching: Avoid Becoming A Nattering Nabob of Negativity
Softball Coaching Tips - The Funnel Approach
Pick Up Specialized Advice on Jumping Exercises Which Are Highly Effective
Vertical Jump Training Tactics to Increase Your Athletic Performance
Tips for Choosing the Right Paris Short Lets
Hostels - the best choice for working womens and college students
Perfect holiday? Book a cruise and sail in Croatia!
Say Aloha to Your Best Vacation Ever with Kohala Coast Properties
The Perfect Guide for a Fantastic Family Trip to Kansas City

 



Follow & Share Your Favorite Video Articles

Tell a Friend About This Site



Chamber of Commerce - on the Web logo



Subscribe to the eMarket SmartsTM Newsletter in order to keep up to date with what's happening with dime-co.com, get the emails on new video articles, featured articles, and more. Your privacy is always protected. We never rent, sell or trade your private information

:
:

Service provided by GetResponse Autoresponders


Recommended Associates


Latest Articles in All Categories


Putting Up a Small Commercial Printing Business
So You Might Be Unemployed And Desire To Become A San Francisco Real Estate Investor Now
Meditation and Mindfulness: Dealing With Emotion
CPA Websites: Five Essential Ideas for Composing Convincing Articles
Set Goals In Order to Come Up With Your Action Plan
Is the Air in Your Home Safe to Breathe?
Coarse Fishing Tackle Review: The JW Young 13ft Trotter Rod
Section 1031 Exchanges For San Diego Real Estate Investors
Phoenix Real Estate Investing For Highest Possible Earnings
Legendary are the Volk Racing TE37 Wheels
Developing the Next Generation Wall Station (ChaseDesk™) for Healthcare - A Case Study
What are step down transformers?
Introducing Sharehype, the Revolutionary Tool for Online Marketers
Rewards To Shopping For Austin Real Estate On The Web
Hydroponics for Beginners



Do you write?

Would you like submit your articles and have them approved on a priority status? Find out more about how you can become a Priority author for pennies a day! Click here.

Dime-co.com Home
  • Business (9328)
  • Computers & The Internet (5740)
  • Entertainment (1348)
  • Family (958)
  • Finance (1963)
  • Health (4246)
  • Home and Living (6670)
  • Marketing (6113)
  • Shopping & Product Reviews (2624)
  • Sports (694)
  • Travel and Vacations (1689)
  • Video Articles (1)
  • Editors Pick (1)