You are here: DIME Home > Travel - Europe > Portrait of the wine and food tourist


Portrait of the wine and food tourist

Mainly men (61.3%), Italian (62%) aged between 30 and 50 years old, mobile application lovers, who manage in total autonomy the holiday planning: here it is, the portrait of the 2011 wine tourists.

Author: Serena Rigato
Date: Feb 6, 2012 - 9:25:33 AM


Printer FriendlyPrinter friendly page

Mainly men (61.3%), Italian (62%) aged between 30 and 50 years old, mobile application lovers, who manage in total autonomy the holiday planning: here it is, the portrait of the 2011 wine tourists.

  Nowadays wine has become also a kind of tourist attraction, able to gather visitors from all around Italy and from abroad: there are many wine companies and wineries which decide to participate in promoting events and fairs connected to wine. An even more successful results is obtained when the wine companies, beyond producing good-quality wines, are near sporting structures, cultural places or museums, able to give a range of additional activity for wine and food tourists.  

«This kind of offer is a strategic asset- says Chiara Lungarotti, president of the Wine Tourist Movement- on which it is essential to invest to fully exploit the potentialities of growth of the wine tourism, which  now are just at 20%. It is then necessary that all the structures, public and non-public, hasten in order to valuate globally Italian territories, mixing together cultural heritage, promotion events, quality of oenological production and environmental tourism».  

According to a survey made by the Wine Tourism Movement on a sample of more than one thousand wineries which are part of the Movement and that was released on the occasion of Perugia International Conference of Wine Tourism, 62% of the wine tourists is Italian, but is the 38% of foreigners that spends more: wine foreign tourists are indeed more inclined to spend money to take home typical products of the Country they are visiting.  

38% of the people interviewed said they prefer May to travel and 55% declared that they prefer to travel during the week, to avoid the traffic of the week-end and the fully booked hotels.  

  Despite the fact that very often wine tourist travel in couple, most of them said they are more interested in the wine and food offer of the area and therefore in wineries, taverns, wine shops etc., more than in cultural events and in sports centers; for 90% of the people interviewed the favorite activity during the holidays is wine tasting together with, in 81% of cases, to a guided tour on the wineries. Indeed for the interviewees  the purpose of the holiday is the tasting of wine and food regional specialties and right for this reason the kind of event preferred by tourists is the “Open Winery”, the occasion in which a winery opens up for tourists, wine-lovers and curious (usually for 1-2 days maximum) organizing for the event a series of gastronomic matches for their wines, in cooperation with other companies of the area. On these occasions wine companies wisely match Prosecco Dry and regional cheeses or preserves, salami and red wines etc.  

To plan their travel and wineries visits the wine tourist uses mainly the web (in 66% of cases), preceded just by the positive past experience on a certain Region or city or by the jungle telegraph. The wine tourist indeed uses internet 6 times more than the national average of the tourists (10.6%).  



  Serena Rigato with support from vini veneti. For more information please visit ripasso, primitivo di manduria or ppc management      

Serena Rigato was born on 16/06/1986 in Padua. She studied Cultural Mediation for Business at the University of Padua and University of Birmingham (UK).  Currently she works for the web agency Prima Posizione srl where she deals with translations, makes article marketing in Italian, English , Spanish and  deals with ranking on search engines (SEO).  



View all articles by Serena Rigato

Link to this article:

Code to copy: <a href="http://www.dime-co.com/travel-europe/Portrait-of-the-wine-and-food-tourist.shtml">Portrait of the wine and food tourist</a>




Related Articles...

Madrid Travel Tips

Feb 18, 2011 - 3:01:03 PM

Madrid is a great city to visit inside Europe. Madrid is the capital of the city and a place with lots of history.... [Read the full story]

Rent House- Greatest Alternative On the market For Tourists

Dec 20, 2010 - 2:36:04 AM

Rent houses are becoming well-liked amongst tourists and travelers in a country like Holland. Tourists who come to pay a visit to Holland in order to love their vacations put to use to remain far more in rent house now. They take into consideration rent home as a greater alternative than hotels, as one can discover bungalows, cottages and apartments without difficulty on rent.... [Read the full story]

The most beautiful and famous Venetian palaces

Mar 23, 2010 - 8:08:34 AM

Some Venetian palaces have remained in history for their beauty, as examples of Gothic and Byzantine architecture, which has left deep scars in this city. An interesting example of Venetian-Byzantine house dating from the thirteenth century, is Ca' da Mosto, which was the home of the family of the Da Mosto, famous Venetian navigators. From the sixteenth to the eighteenth century, the building housed the Albergo del Leon Bianco, then the most popular among the hotels in Venice. This is one of the oldest palaces in Venice, in the Cannaregio district, overlooking the Grand Canal, not far from the Rialto Bridge.... [Read the full story]

Cattolica: past, present and legends

Mar 12, 2010 - 4:17:03 AM

Cattolica’s adventure as an independent town began in 1896, when it parted from San Giovanni in Marignano, the agricultural importance of which is to be reminded: it was considered “the granary of the Malatestas”, (the family that ruled those territories), referring to its hills, where wine and the harvestings of wheat were abundant. The first referring to Cattolica, anyway, is to be found in an act in which, in 1271, some inhabitants of the surrounding towns affirmed their intention to move under the government of Rimini, in the land of the archiepiscopate of Ravenna. Moreover, if we want to reach the first clues of the existence of a human installation in the area in which Cattolica is built nowadays, there are archaeological excavations that prove... [Read the full story]


Newest Articles in Popular Topics:

Business & Marketing Computers & the Internet Entertainment Health & Fitness
Finding Ways To Save Money And Maximize Revenue In Business
Cooper's Golf Park Tees Off Their New Website
Fiinovation Adjudged CSR Team of the Year & Caring Company at World CSR Day
Reasons Why Kale Realty is the Best Real Estate Firm in All of Chicago
Montreal Tech Startup Kangaroo Rewards Launches Mobile Loyalty Program for Local Merchants
It is time we break out of the SEO Shelter
3 Strong Reasons You Should Start Your Own Blog
Evolve Your Career With CompTIA A+ Certification Exam
High speed VMware Backups - Powered by UltraBlaze(™) from Vembu
Things to Consider When Selecting a Domain Name for Your Website
Fling Boom "Launches" This Holiday Season
Beautiful Abstract Canvas Art is Up for Grabs
Buying Art as a Gift: Tips From an Expert
Complete Guide to the 2014 Gatlinburg Fine Arts Festival Released by Jackson Mountain Homes
Learn Blues Music Online-Alternative to Traditional Piano Lessons
Avoid This Weight Loss Killer
Recognizing the Causes and Symptoms of Bladder Cancer in Women
Four Reasons to Consider Permanent Tattoo Removal
Three Types of Hormone Replacement Therapy and Why They Are Needed
Causes and Treatment of Acne

Home & Family

Shopping

Sports

Travel
Enhance Your Learning Experience Through Best Responsive Elearning Development Tools
Best Apps for Learning German
Esvees is Cranbourne's Elite Hair Dressing Company
Ozone Generator
Practical Tips When Choosing Gates and Gate Openers for Your Home or Business
Why Cases are Required for Mobile Phones?
Are Dealership Services Worth It?
2015 Jeep Grand Cherokee Named Must-Shop SUV for Towing from AutoTrader.com
Online Selling With An Appraisal Advantage
Macsome AudioBook Converter released New Version V2.0.4
Aditi Ashok signs off with a double
Softball Coaching: Avoid Becoming A Nattering Nabob of Negativity
Softball Coaching Tips - The Funnel Approach
Pick Up Specialized Advice on Jumping Exercises Which Are Highly Effective
Vertical Jump Training Tactics to Increase Your Athletic Performance
Tips for Choosing the Right Paris Short Lets
Hostels - the best choice for working womens and college students
Perfect holiday? Book a cruise and sail in Croatia!
Say Aloha to Your Best Vacation Ever with Kohala Coast Properties
The Perfect Guide for a Fantastic Family Trip to Kansas City

 



Follow & Share Your Favorite Video Articles

Tell a Friend About This Site



Chamber of Commerce - on the Web logo



Subscribe to the eMarket SmartsTM Newsletter in order to keep up to date with what's happening with dime-co.com, get the emails on new video articles, featured articles, and more. Your privacy is always protected. We never rent, sell or trade your private information

:
:

Service provided by GetResponse Autoresponders


Recommended Associates


Latest Articles in All Categories


Putting Up a Small Commercial Printing Business
So You Might Be Unemployed And Desire To Become A San Francisco Real Estate Investor Now
Meditation and Mindfulness: Dealing With Emotion
CPA Websites: Five Essential Ideas for Composing Convincing Articles
Set Goals In Order to Come Up With Your Action Plan
Is the Air in Your Home Safe to Breathe?
Coarse Fishing Tackle Review: The JW Young 13ft Trotter Rod
Section 1031 Exchanges For San Diego Real Estate Investors
Phoenix Real Estate Investing For Highest Possible Earnings
Legendary are the Volk Racing TE37 Wheels
Developing the Next Generation Wall Station (ChaseDesk™) for Healthcare - A Case Study
What are step down transformers?
Introducing Sharehype, the Revolutionary Tool for Online Marketers
Rewards To Shopping For Austin Real Estate On The Web
Hydroponics for Beginners

Do you write?

Would you like submit your articles and have them approved on a priority status? Find out more about how you can become a Priority author for pennies a day! Click here.

Dime-co.com Home
  • Business (9328)
  • Computers & The Internet (5740)
  • Entertainment (1348)
  • Family (958)
  • Finance (1963)
  • Health (4246)
  • Home and Living (6670)
  • Marketing (6113)
  • Shopping & Product Reviews (2624)
  • Sports (694)
  • Travel and Vacations (1689)
  • Video Articles (1)
  • Editors Pick (1)