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Best Youtube channels revolution for brand building

Youtube channels have changed the way of online video marketing. With customized Youtube channels companies are easily catching high number of visitors on their Youtube page.

Author: Jason Spencer
Date: Sep 23, 2011 - 7:54:21 AM


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Gone are the days when YouTube.com was just a video sharing and viewing website. Today, web revolution has caused Youtube to be one of the most viewed video sharing sites globally. Web users from all over the world upload and view their videos. Marketing people have taken the activities of Youtube users for brand building and marketing. Youtube marketing and advertising have obtained a special spot on YouTube.com.

Companies love to promote their offers on YouTube as there are regular watchers of videos on that site. A creatively presented ad or company portfolio can get millions of visitors on YouTube.com. Companies tie up with the marketing people and ad-makers. They come up with newer catchy videos that draw the initial attention. Also YouTube gives the option to embed and promote your video links among blogs, other websites, social networking profile etc.

Promoting every video separately is a tough, complex and time consuming job. What about promoting all the video links through a single YouTube video? Innovative Google guys certainly have an answer for this: use YouTube channels.

A channel of YouTube is the main page of a company or individual’s account. Now, companies won’t be satisfied just by having a YouTube channel and promoting videos through that web page. They also need to have their own brand identity on the Youtube channels page. Hence, the concept of customizing YouTube channels ‘skin’ comes. A customization of the YouTube channel design can create a compelling brand identity in front of your target audience.

Following elements can be incorporated with the custom YouTube channel:

·          Specific color theme

·          Business logo

·          Marketing caption or tagline

·          Cool graphics that goes well with branding

If you view the channel of Coca Cola, the channel of McDonald’s or the channel of Sony Ericsson , you can understand what the combined magic of color theme, nice images and channels customization can do for your business.

Few web design companies  offer you the business leverage buy customizing the YouTube channel and making it your own broadcasting medium. Companies like Codeclouds (a sub-brand of Codeclouds IT Solutions Pvt. Ltd. ) offer custom design highlights for every video of your channel. Page elements such as ‘Share’, ‘Flag’ and ‘Like button’ are properly displayed in usual positions. Your targeted customers will be really impressed when they watch YouTube videos in front of your own YouTube video environment.  

If you understand the significance of YouTube video marketing and YouTube Channels, it is time to get your custom Youtube channel designed with the help of a custom Youtube channels designer.




View all articles by Jason Spencer

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