Web Design Tips for SEO - It really wasn't all that long ago that SEO or search engine optimization was one big giant mystery. Back then it was a rare person who even understood its basic principles let alone effective techniques.
It really
wasn't all that long ago that SEO or search engine optimization was one big
giant mystery. Back then it was a rare person who even understood its basic
principles let alone effective techniques.
Now how
times have changed and it seems that today almost everyone with a website is
aware of its basic functions. However; what still remains pretty much exclusive
knowledge is the finite workings of SEO.
So just
what can you do to better familiarize yourself with SEO and its inner workings,
prior to having your website designed. Understand them in such a way that you
won't be stuck like you were the last time you had to talk to a mechanic about
your car when it comes time to communicate with your
Web Designer.
You can
start by typing in what ever you're selling or providing into your computers
search engine. Check out the sites on the first page brought up by the most
popular keyword entries. The ones at the top are doing something right, so
study their sites carefully.
One thing
you're going to notice is that at least one of them and probably more will have
the keyword in their name. For instance if your business in wedding cakes and
the most popular keyword is of course wedding cakes, you're going to see sites
with names like weddingcakes-4U etc.
Now check
out all the pages of their site and you'll see that they have their name, which
includes this keyword plastered all over each page. They won't be penalized for
“keyword abuse” either because it's in their name and it's only normal that a
company would put their name at the top of each page and in their text.
So the gist
of all of this is to consider including a popular keyword in your domain name,
so it can be used liberally in your site. It's really not worth changing or adapting
your name for less popular keywords though but its really all up to you.
OK so whats
next? How about a selection of topic related keyword articles in your site.
Perhaps a box on the right or left of your opening page with around 15 well
written articles that contain 15 good keywords. Now bear in mind that the top
keywords can be very competitive, so you may want to consider passing some up.
Consider
wedding cakes as an example again. Type in (wedding cakes) and you may find
that 2,000,000 entities are competing under that keyword. However; if you live
in, say Kalamazoo Michigan, you may be better served by focusing on less
popular and far less competitive “regional oriented” keywords in your articles
like (Kalamazoo Wedding Cakes) or (Michigan Wedding Planners), etc.
Do yourself
a big favor by taking some time to study up on article writing and keywords
before you put your pen to paper, so to speak. Once again, another great idea
is to check out what some of the better article directories have to offer under
your selected keywords.
Do the same
thing there. That is, check out the top articles on page one and consider
duplicating or even copying what they're doing. Of course direct copies will
never pass copyscape, so you'll have to rewrite them in your own words but
there is nothing wrong with writing “similar adaptations”.
Chris Tyrrell writes
for Studio-40 a web development company based in the
United Kingdom. Learn more about
them here: Web
design Leicestershire.
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