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Web Design Tips for SEO

It really wasn't all that long ago that SEO or search engine optimization was one big giant mystery. Back then it was a rare person who even understood its basic principles let alone effective techniques.

Author: Chris tyreel
Date: Jan 23, 2010 - 1:00:26 AM

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It really wasn't all that long ago that SEO or search engine optimization was one big giant mystery. Back then it was a rare person who even understood its basic principles let alone effective techniques.

 

Now how times have changed and it seems that today almost everyone with a website is aware of its basic functions. However; what still remains pretty much exclusive knowledge is the finite workings of SEO.

 

So just what can you do to better familiarize yourself with SEO and its inner workings, prior to having your website designed. Understand them in such a way that you won't be stuck like you were the last time you had to talk to a mechanic about your car when it comes time to communicate with your Web Designer.

 

You can start by typing in what ever you're selling or providing into your computers search engine. Check out the sites on the first page brought up by the most popular keyword entries. The ones at the top are doing something right, so study their sites carefully.

 

One thing you're going to notice is that at least one of them and probably more will have the keyword in their name. For instance if your business in wedding cakes and the most popular keyword is of course wedding cakes, you're going to see sites with names like weddingcakes-4U etc.

 

Now check out all the pages of their site and you'll see that they have their name, which includes this keyword plastered all over each page. They won't be penalized for “keyword abuse” either because it's in their name and it's only normal that a company would put their name at the top of each page and in their text.

 

So the gist of all of this is to consider including a popular keyword in your domain name, so it can be used liberally in your site. It's really not worth changing or adapting your name for less popular keywords though but its really all up to you.

 

OK so whats next? How about a selection of topic related keyword articles in your site. Perhaps a box on the right or left of your opening page with around 15 well written articles that contain 15 good keywords. Now bear in mind that the top keywords can be very competitive, so you may want to consider passing some up.

 

Consider wedding cakes as an example again. Type in (wedding cakes) and you may find that 2,000,000 entities are competing under that keyword. However; if you live in, say Kalamazoo Michigan, you may be better served by focusing on less popular and far less competitive “regional oriented” keywords in your articles like (Kalamazoo Wedding Cakes) or (Michigan Wedding Planners), etc.

 

Do yourself a big favor by taking some time to study up on article writing and keywords before you put your pen to paper, so to speak. Once again, another great idea is to check out what some of the better article directories have to offer under your selected keywords.

 

Do the same thing there. That is, check out the top articles on page one and consider duplicating or even copying what they're doing. Of course direct copies will never pass copyscape, so you'll have to rewrite them in your own words but there is nothing wrong with writing “similar adaptations”.

Chris Tyrrell writes for Studio-40 a web development company based in the United Kingdom. Learn more about them here: Web design Leicestershire .

View all articles by Chris tyreel

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