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5 Amazing Tips for Effective Business Logo Design

The first question which should be flying in our minds while we are trying to design a new logo is: what’s the first thing catches your eyes when you visit a new website?

Author: Pillar Jo
Date: Apr 22, 2013 - 9:12:01 AM

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The first question which should be flying in our minds while we are trying to design a new logo is: what’s the first thing catches your eyes when you visit a new website? For sure our eyes will go straight to the logo, this is due to we don’t have enough time to concentrate in a long paragraph for example as we need to get a quick hint about this website first, that’s why the logo is too important and if it goes wrongly it will cost us too much, So here I’ll cover some essentials for designing effective “Business Logo Design”.

Choose Simple Colors
You can make it easier for your visitors by another way you can design your logo with only one or two colors maximum as if you tried to use more than two colors it would be like a rainbow and visitors won’t know where to look! Therefore they will not hand you their money

Use related graphic
Choose relevant graphic to your website as it has to mention something about your website, you can also use words only and most probably this what happens regularly but it doesn’t mean you can’t have one as long as you choose wisely, if there is no need to use it so take it away.

Choose Simple Font
First of all nobody keeps looking at any logo for 2 minutes! So we need to use simple font to let people read it easily without making any effort, what assures what I am saying try to focus at any popular logo for instance: facebook logo it is so simple and it is just one word.

Choose the perfect size for your logo
You have to make sure that you chose the right size for your logo as if it is too small it will be hard to read or even to realize it, also don’t maximize it too much you need this space for more important things, so try to choose the most suitable position and size to fit your website.

And also make sure that you chose the best position for the tagline as it may distract your logo’s design.

Pick unique taglines
Usually logos mention what the website does! But it’s not in all cases just like twitter for example actually it doesn’t mean anything, its logo just looks like a bird! So it doesn’t mention anything, but because it’s already a popular website so that’s why people already know what this logo refers to. So that’s why it’s too important to use great tagline just to explain what exactly you are about in less than 10 words unless that it will be a sentence ,so take care don’t prolong your words.


At the End what I need to make sure on, designing a logo is a simple operation but all what you need is to take into consideration some principals which makes your design hits your target which is your logo must be simple, memorable, timeless, versatile and finally for sure appropriate
Believe me just apply these principles and you will get the perfect design 

Pillar Jo is a professional free lancer in web design specialized in  Riyadh web development , web design Riyadh. she's also participating in freelance writing for various websites/blogs.

View all articles by Pillar Jo

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