Selling Online Abroad - The opportunity to sell your products and services in international markets has increased which has meant that companies have to rethink how they market their products and make their ecommerce website appeal to users outside of the country.
The
explosion in the popularity of the internet has made the world a much smaller
place, especially when it comes to the business world. The opportunity to sell
your products in international markets has meant that companies have to rethink
how they market their products and make their ecommerce website appeal to users
outside of the country. Although users from others can access and buy products
from your website, users need to be told about the ecommerce website and why
they should buy the products from the company. Below are just a few tips on
increasing the amount of conversions you get from international markets.
Company from the
UK
In the eyes
of many international markets, the
UK
is still seen as a great place to buy from as the
UK has one of the world’s strongest
economies. Promoting your ecommerce company as a
UK seller can be looked upon as a
benefit as well as highlighting that your products can also be sent abroad
without any hassle.
International Marketing
As with any
business around the world, unless people have heard about the company and the
services then there is a distinct possibility that they will not buy from you.
Internet marketing needs to be carried out on any ecommerce solution in order
for it to succeed but different strategies can be implemented in order to
appeal to international markets. Search engine optimisation is an extremely
important part of getting your site relevant traffic and providing content in many
languages on the website can really help the search engines pick up your site. Writing
articles in another language and submitting the article to article directories
from those countries can also be a great way of getting your website noticed
whilst also getting backlinks from other countries.
Shipping Abroad
Shipping can
be an issue for many users as they can be nervous as to whether they will
receive their product in one piece and on time. By promoting that your company
uses recognised international couriers such as UPS, Fedex or DHL it can instil
confidence that their purchase will be fine. Especially if your brand is not
well known in other countries, having a recognised delivery company can be very
reassuring.
At Advansys,
we have over 8 years experience in providing a variety of different ecommerce
solutions for both the
UK
and international companies. Our experience and success in building high
quality ecommerce solutions means that we know exactly what is needed on the
website in order for the company to appeal to international markets. We have
also integrated a wide range of different payment gateways so you can feel rest
assured that your ecommerce is performing to the best of its ability. To find
out more about how we can help your company develop an ecommerce website for
international markets, please visit Advansys.com or contact us direct.
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