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Selling Online Abroad

The opportunity to sell your products and services in international markets has increased which has meant that companies have to rethink how they market their products and make their ecommerce website appeal to users outside of the country.

Author: Diane forster
Date: Oct 29, 2009 - 8:38:36 AM

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The explosion in the popularity of the internet has made the world a much smaller place, especially when it comes to the business world. The opportunity to sell your products in international markets has meant that companies have to rethink how they market their products and make their ecommerce website appeal to users outside of the country. Although users from others can access and buy products from your website, users need to be told about the ecommerce website and why they should buy the products from the company. Below are just a few tips on increasing the amount of conversions you get from international markets.

Company from the UK

  In the eyes of many international markets, the UK is still seen as a great place to buy from as the UK has one of the world’s strongest economies. Promoting your ecommerce company as a UK seller can be looked upon as a benefit as well as highlighting that your products can also be sent abroad without any hassle.

International Marketing

  As with any business around the world, unless people have heard about the company and the services then there is a distinct possibility that they will not buy from you. Internet marketing needs to be carried out on any ecommerce solution in order for it to succeed but different strategies can be implemented in order to appeal to international markets. Search engine optimisation is an extremely important part of getting your site relevant traffic and providing content in many languages on the website can really help the search engines pick up your site. Writing articles in another language and submitting the article to article directories from those countries can also be a great way of getting your website noticed whilst also getting backlinks from other countries.

  Shipping Abroad

  Shipping can be an issue for many users as they can be nervous as to whether they will receive their product in one piece and on time. By promoting that your company uses recognised international couriers such as UPS, Fedex or DHL it can instil confidence that their purchase will be fine. Especially if your brand is not well known in other countries, having a recognised delivery company can be very reassuring.

 At Advansys, we have over 8 years experience in providing a variety of different ecommerce solutions for both the UK and international companies. Our experience and success in building high quality ecommerce solutions means that we know exactly what is needed on the website in order for the company to appeal to international markets. We have also integrated a wide range of different payment gateways so you can feel rest assured that your ecommerce is performing to the best of its ability. To find out more about how we can help your company develop an ecommerce website for international markets, please visit Advansys.com or contact us direct.

View all articles by Diane forster

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