The role of Printed Labels in the promotion of a product
By Sandy Risk
Nov 10, 2011 - 10:38:36 AM
The business world is growing at a very fast pace. There are many
advertising and promotional tools used by businesses these days. Labels
are considered as one of the most effective tools. Label usually is a
piece of paper, clothe, polymer or metal which is fixed or attached to
a product and represents the information about the company or has some
printed information about the product itself. Name tags, product
information, address, bar code, advertising warning, pricing,
promotional purposes etc are some of the commonly printed things found
on the labels.
The most famous and basic types of labels are custom
business labels, custom general purpose labels and custom multipurpose
labels. The print labels
are found on almost all the products. They can be printed on various
materials which include paper, vinyl, foil and polypropylene. A label
is only considered proper and effective when it can be easily attached
to materials such as glass, aluminum, plastic, steel, fiber drum etc.
The main advantage of printed labels is that the customer does not need
to call the shop keeper to ask about the products price or its expiry
or about any other information again and again. The shop keeps can
manage the counter, while the customers can get all the information of
each and every product from the label print
attached to them. This is actually very convenient and time-saving for
both the parties. There are different options for a company to get its
Labels can be supplied separately, on a roll or on a
sheet, depending on the demand of the company. A company can reap the
advantages of economies of scales because the more the labels a company
gets printed, the cheaper they cost to it. Thus label printing
becomes cost effective when printed in bulk. The advantage of saving
costs in the printing is that the company can invest this money
elsewhere in the business and enjoy the profits.
The introduction of Digital Label Printing has made it very easy for
the companies now. Even small businesses can use this technique because
it helps them get cheap labels printing. The high-quality four color
processes which basically uses the CMYK color model enables to print
labels in every commonly used color and shade possible.
cheap label printing, digital printers are also Just-In-Time and their
data can be varied easily.
The labels can serve many purposes; even political messages can be
spread through these printed labels. Custom labels can be used to
advertise and promote almost any product. The customization of these
labels helps the company to get the labels of its own choice. The size,
design, style, color and the shape of the label is totally of the
company’s choice. Therefore, to conclude, it can be said that the
printed labels feature is a very flexible and versatile way of
promoting a product. It has been proven with the advantages that the
custom labels are very beneficial and advantageous for any company.
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