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The role of Printed Labels in the promotion of a product

The business world is growing at a very fast pace. There are many advertising and promotional tools used by businesses these days.

Author: Sandy Risk
Date: Nov 10, 2011 - 10:38:36 AM


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The business world is growing at a very fast pace. There are many advertising and promotional tools used by businesses these days. Labels are considered as one of the most effective tools. Label usually is a piece of paper, clothe, polymer or metal which is fixed or attached to a product and represents the information about the company or has some printed information about the product itself. Name tags, product information, address, bar code, advertising warning, pricing, promotional purposes etc are some of the commonly printed things found on the labels.

The most famous and basic types of labels are custom business labels, custom general purpose labels and custom multipurpose labels. The print labels are found on almost all the products. They can be printed on various materials which include paper, vinyl, foil and polypropylene. A label is only considered proper and effective when it can be easily attached to materials such as glass, aluminum, plastic, steel, fiber drum etc. The main advantage of printed labels is that the customer does not need to call the shop keeper to ask about the products price or its expiry or about any other information again and again. The shop keeps can manage the counter, while the customers can get all the information of each and every product from the label print attached to them. This is actually very convenient and time-saving for both the parties. There are different options for a company to get its labels printed.

Labels can be supplied separately, on a roll or on a sheet, depending on the demand of the company. A company can reap the advantages of economies of scales because the more the labels a company gets printed, the cheaper they cost to it. Thus label printing becomes cost effective when printed in bulk. The advantage of saving costs in the printing is that the company can invest this money elsewhere in the business and enjoy the profits. The introduction of Digital Label Printing has made it very easy for the companies now. Even small businesses can use this technique because it helps them get cheap labels printing. The high-quality four color processes which basically uses the CMYK color model enables to print labels in every commonly used color and shade possible.

Other than cheap label printing, digital printers are also Just-In-Time and their data can be varied easily. The labels can serve many purposes; even political messages can be spread through these printed labels. Custom labels can be used to advertise and promote almost any product. The customization of these labels helps the company to get the labels of its own choice. The size, design, style, color and the shape of the label is totally of the company’s choice. Therefore, to conclude, it can be said that the printed labels feature is a very flexible and versatile way of promoting a product. It has been proven with the advantages that the custom labels are very beneficial and advantageous for any company. 

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