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Case Study Dissertation Ideas…

I am a marketing student and am doing a case study dissertation. How to do a case study on this? What would it consist of? Some case study for dissertation ideas would be greatly appreciated. Here are a few of the responses I got from other forums. I would greatly appreciate if you can add to it.

Author: Eva Mason
Date: Sep 28, 2009 - 3:01:19 AM

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I am a marketing student and am doing a case study dissertation. How to do a case study on this? What would it consist of? Some case study for dissertation ideas would be greatly appreciated. Here are a few of the responses I got from other forums. I would greatly appreciate if you can add to it.  

 

1. How to stay ahead of Chinese industrial surveillance in the US.

 

2. I would confer with an Indian Company that produces 'Odor-free and sweat-evaporating' first-class socks. The product is absolutely top-notch as established by the users, and has been test marketed in India (and even in the US, though in insignificant numbers).
   
   They need a plan to enter the US market economically, thru channel partners (distributors/ wholesalers).
   
   If you can develop a good strategy for them, they may put it into practice, and give you a good Certificate, which could add value to your resume.
   
   
3. The courier industry, you have an interesting market in the UK with several verticals Domestic, international, sameday, B2B B2C.
   
   THE MARKET HAS REACHED MATURITY SO SOME NEW IDEAS WOULD MAKE AN IMPACT

 

4. Impact of advertising on sales. Case study-GAIL co. Ltd, manufacturing of aluminum products(utensils etc)

 

5. Have you had any experience working or studying with international students at your University? One possibility would be to do a case study on how to attract a specific group or type of international student to your University. Apart from being an interesting study, it could be of real value to your University (and others) should you be interested in making a career in this field afterwards. You may even find you receive a lot of support from academics, staff and students if you were to do your research in this area.

 

By choosing your own University, it should be easy enough to find out what its competitive strengths and weaknesses are in relation to other Universities within the higher education sector in your part of the world. From there, you could begin to put together a business development plan including a marketing strategy. A marketing plan would naturally include what student life and ways of living are like in your University and how to make it more appealing than other universities, as part of an overall strategy to attract international students (possibly at a minimum level of academic achievement, in a specific area of study, or program) to your University.

 

Questions could include:

ü        What is the overall size, characteristics and trends of the international student market internationally, within your country, and area you live?

ü       
What criteria do international students use when when searching for a University?
How do they carry out their search?

ü       
Is student life and ways of living an important criteria in helping them (and their parents) make a decision?

ü        What sort of academic programs, services, facilities or lifestyle factors would help sway a prospective student's choice?

 

ü        Who is the decision maker?
and so on.

 

My final year project is a company based case study. I will welcome any suggestions.

 

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