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Sales Marketing Jobs - Myths about Sales Marketing

The top jobs today are related to sales, marketing, advertising and public relations. All over the world, businesses are going ga-ga over the same; recently, latest business development models have seen sales and marketing being clubbed together to push sales.

Author: Silas Reed
Date: Dec 6, 2010 - 8:59:36 AM

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The top jobs today are related to sales, marketing, advertising and public relations. All over the world, businesses are going ga-ga over the same; recently, latest business development models have seen sales and marketing being clubbed together to push sales. This demands the article to first give a good definition of the same.

What is Sales Marketing?

Marketing as we all know is strategies developed by companies, businesses to predict and convince people to buy their products. It is the sales volume in the end which defines the effectiveness of the marketing strategy. Since it was difficult for some sales driven firms to make the specialty areas work separately, they decided to club both of them to give optimum results. This was the inception of sales marketing. Sales marketing targets to build a customer base rather than people who buy only once.

This area of specialization is riddled with myths and paradoxes than actual true facts. Here are some top myths regarding sales marketing which have been busted here:

Top Myth about Sales Marketing #1: An Aggressive Sales Push is all I Need!

Most of the sales marketing is carried forward with the help of internet. It is the internet which has become the marketplace of the present and the future. Websites promoting products employ an aggressive marketing strategy that will go all out to sell the customer a thing. And soon after the sale is completed, they forget about the customer and the product! This is an attitude that you should never allow to come in way of your business. Customers who liked your product will come back to you on the support of the after sales service that they get.

It is the relation that you develop with your customers that will define your sales marketing strategy and the results you reap from it.

Top Myth about Sales Marketing #2: Sales and Marketing? Not my cup of tea!

Most people around the place would like to believe that when sales and marketing are combined together, it completely goes beyond their reach – that is in terms of handling things. Now consider this – if it was such a difficult task, how could other people rake in dollars out of the promotional strategy? It is your positive attitude that goes beyond to help you make money out of the same.

Top Myth about Sales Marketing #3: SEM and SEO development is not related to sales marketing

Since most of the businesses have gone online in the past decade, it has only become increasingly important to optimize the search engine results to give your business a much needed boost. This came to be known as search engine optimization and further on, search engine marketing. The application of SEM in sales marketing is huge. It is here that you make advances in your business by taking it online and benefitting from the SERPs to give your business exposure. This can be of course achieved by proper SEO of the website.

Product development and promotion have a new strategy and future with sales marketing!

To learn more about finding sales marketing jobs, please visit http://www.marketingcrossing.com/lcjobtypelisting.php and sign up for a FREE trial to gain access to ALL of the many exclusive job listings we offer in the marketing profession. Silas Reed, writes articles that inform and teach about different marketing job profiles.

View all articles by Silas Reed

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