How To Create A Webpage Which Converts - This specific article will assist anyone aiming to build successful landing pages through sharing guidance on achieving improved sales.
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You are here: DIME Home > Entrepreneurs > How To Create A Webpage Which Converts
This specific article will assist anyone aiming to build successful landing pages through sharing guidance on achieving improved sales.
Author: Daniel Braxton
Date: Feb 28, 2011 - 8:04:32 AM
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Creating a good landing page is about more than simple web design. It takes a lot of time and effort to see to all of the details involved so that you will get the sales you want. It is more about understanding the relationship between the customer and his needs. A landing page is not just a page where people land; it's a page that shows them a way further. This article will go over three tips that you can use to build better landing pages and increase your sales.
Your primary goal, when building a landing page, should be to do everything you can to raise your conversion rate. Adding video and audio elements to your landing page is one of the best things you can do to improve your conversion rate. Do not forget, however, that there are two schools of thought about this: when you add these types of things to your landing page it can either build it up or it can bog the page down.
So always remember that before you add all the bells and whistles to your landing page, the quality matters more than the quantity. Poorly made videos and art that looks childish are not going to help you. In other words, if you're not able to do it the right way then don't do it. Also, if you are going to add audio/video stuff, it needs to be just as emphasized as the copy you've written. A script is a good way to make sure that you are including quality audio/video. Nobody wants to have their time wasted with irrelevant content. You have to get to the point and offer your visitors a compelling reason to listen and watch. Give them benefits that will actually help them reach a buying decision.
Your landing page needs to have only short paragraphs. That's it. This is very important because the people who visit your site do not want to wade through longer paragraphs--they want easy reading. In fact, your visitors might just get intimidated by looking at the large chunks of content. Your landing page's readability will shoot up considerably if your paragraphs are limited to 2 or 3 sentences. This is your ultimate goal so focus on keeping your paragraphs shorter.
A strong, no holds barred guarantee is another thing you want to offer people. You will find this to be the easiest way to increase the rate of conversions because you reduce the risk for your buyer. Your aim here should be to make your guarantee believable and highly impressive. The longer your 100% money back guarantee is the more effective it will be. This helps you in two ways, namely that most people forget to ask for a refund before the cutoff date and by showing you believe in your product. Generally speaking, we can now see that creating an effective landing page is as much about small details as about anything else, which can only be mastered by putting a significant amount of effort in. You might already have a landing page that requires a bit of tweaking here and there, and you'd be ready to go. Be certain that your landing page isn't being taken for granted.
If you'd like advice on obtaining a business for sale san francisco, it is wise to carry out a lot of research about your selected business marketplace. Possessing this information can help your business for sale become really successful.
If you'd like advice on obtaining a business for sale san francisco, it is wise to carry out a lot of research about your selected business marketplace. Possessing this information can help your business for sale become really successful.
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