Baltic Countries are the Newest Entrants to Europe's Dental Tourism Competition - Beyond steep discounts which offer remarkable dental treatment bargains, the long waiting times for treatment in their home countries remains another important factor stimulating patient interest. From the clinics' point of view, this influx of foreign patients couldn't come at a better time as a deep recession has made local patients quite reluctant to spend money on dental procedures. Recently dentists in Sweden lowered prices to compete with their Baltic neighbors. |
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You are here: DIME Home > Health > Baltic Countries are the Newest Entrants to Europe's Dental Tourism Competition
Beyond steep discounts which offer remarkable dental treatment bargains, the long waiting times for treatment in their home countries remains another important factor stimulating patient interest. From the clinics' point of view, this influx of foreign patients couldn't come at a better time as a deep recession has made local patients quite reluctant to spend money on dental procedures. Recently dentists in Sweden lowered prices to compete with their Baltic neighbors.
Author: John Atkinson
Date: Nov 10, 2009 - 1:10:10 AM
When Baltic States like
Nowadays all that's
changed as 2 decades of development have brought these countries up to and
sometimes above the level of their Western counterparts.
Indeed, every year thousands of patients from
old industrialized EU countries are taking advantage of First World dental care
at
There's a good reason for
all the travel.
Even when the costs of a
plane ticket and hotel are calculated, treatment in
From the clinics' point of
view, this influx of foreign patients couldn't come at a better time as a deep
recession has made local patients quite reluctant to spend money on dental
procedures.
In response, the level of
attention and service is clearly on the upswing.
Clinics like Baltic Dental Services in
Dr. Olga Galkina, one of
Baltic Dental's busiest dentists, describes the new attitude this way, "We
want the patient to feel completely at ease with our clinic, as if they were
visiting their local dentist - but we know we must do more because the patient
is traveling so far."
Dr. Galkina,
a statuesque blonde who could easily pass for a fashion model, is serious about
making her patients feel at home; in her spare time she studies Norwegian, soon
to add it to her French, Italian, Russian, and English.
In addition to language fluency, Dr Galkina
opens her clinic on Sunday to accommodate the weekend visitor, an important advantage
since many foreign patients cannot afford to miss many workdays.
With increased competition
comes the need for increased visibility and ways to communicate the differences
between various clinics.
Many dental
clinics use in-flight advertising, however, most agree the best advertising
will always be word of mouth referral.
It's a powerful message when one hears about a friend or business
associate receiving excellent treatment for a low price.
This kind of "organic" growth must
be earned and is what most Riga
dentists insist is the reason for rapid growth in the number of loyal
patients who return year after year.
While price is a key
factor in driving demand, of course there are limits.
Recently dentists in
The future looks bright
for dental tourism in the Baltics.
Countries like
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