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Effective Internet Marketing Technique

An Internet marketing plan can help any business boost sales and promote their products and services more effectively. As the Internet has grown into a multi-billion dollar commerce medium, getting noticed and getting traffic has become a sophisticated and often expensive process involving lots of time and money. For more details go to www.internet-marketing-word.com Simply posting a website online is not enough to attract the visitors that will utilize what is being offered. First a website has to be found, and such a task is often difficult when you consider the fact "each website is competing against millions of others for Top Placement in Search Engines."

Author: Jagjit Singh
Date: Dec 10, 2008 - 7:30:44 AM

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An Internet marketing plan can help any business boost sales and promote their products and services more effectively. As the Internet has grown into a multi-billion dollar commerce medium, getting noticed and getting traffic has become a sophisticated and often expensive process involving lots of time and money. For more details go to www.internet-marketing-word.com Simply posting a website online is not enough to attract the visitors that will utilize what is being offered. First a website has to be found, and such a task is often difficult when you consider the fact "each website is competing against millions of others for Top Placement in Search Engines."

The Internet has become very large and hosts a number of different businesses, and methods to reaching websites are ever changing. With the influx of spam, irrelevant content, and other less than honorable means for drawing buyers in, protocol with search engines frequently changes. Search engines act as the regulation bodies that work behind the scenes, so to speak, to keep everything running semi-smoothly, however; search engines have no authority outside of deciding who they list and in what order. The search engine companies are constantly working to stay one step ahead of the latest underhanded marketing techniques currently affecting the entire industry. Until some kind of enforceable resolution is found to overcome the underhanded marketing techniques and false information existing on the internet today, we will continue to experience what we currently find, "misleading information."

The other day I was on Google looking for a good Dog Grooming Facility in Sedona, Arizona. I followed standard internet usage protocol and typed in "Sedona Arizona dog grooming facilities."

The result of my search was by all means disappointing. I went through page after search engine page looking for a website having some kind of information about Dog Grooming Shops in Sedona, or the actual website of a Dog Grooming Shop in Sedona. Did I find what I was looking for? Yes, but not until page 9, and that was after having spent a considerable amount of time shifting through massive amounts of misleading information. So what were all the search engine results on pages 1 - 8? Let's look at the first search result displayed above.

The first Google Search Engine result displayed is Gateway to Sedona, a local establishment out of Sedona. The text reads, "Find Sedona pet shops and pet grooming services that offer a variety of products and services for all your pet's needs." Sounds just like what I was looking for right?” There isn't one single Pet Shop or Grooming Facility to be found." Page after page you get the same result again and again.

So how and why does this happen? Search Engines rely on programs to crawl published websites looking for key words. For more details go to www.tube-traffic.com The results of the crawling are then displayed as you have seen above. So then where does the problem exist? One word, "Content." Search Engines for the most part rely on the Content it finds on the websites they crawl.

In the example we saw above "content can often be misleading or as I like to call it "manipulated." It's an underhanded marketing technique designed for the purpose of gaining traffic at our expense because it makes it hard for us to find what we are looking for; not to mention the injustice it creates for the real Dog Grooming Shop's website found on page 9. Why isn't the real Sedona Dog Grooming Shop's website found on page 1 of Google instead of all these pseudo sites with there misleading claims? The answer would take sometime to explain.

http://www.ultimate-internet-marketing-tricks.com
http://www.podcasting-made-easy.com

View all articles by Jagjit Singh

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