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How the Merger of Bing and Yahoo Will Affect SEO

The announcement that Yahoo will be merging with Microsoft’s newly launched Bing search engine is big news in the SEO world as it throws up questions about the market share of search engines.

Author: Diane Forster
Date: Sep 22, 2009 - 7:34:05 AM

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The announcement in recent months that Yahoo will be merging with Microsoft’s newly launched Bing search engine is big news in the SEO world as it throws up a lot of questions about the market share of search engines. Google’s huge market share means that any real competition against Google will be looked upon as a good idea, but for SEO companies it may bring some other bigger opportunities for their clients. Until the long awaited merger has fully been implemented then it is mainly speculation at the moment but one thing is for sure that SEO companies will have to think more about the new Bing search engine. The full implementation of this new Bing search engine is predicted to take Yahoo up to 24 months behind the regulatory approval, which itself could take months, so there is a long time to find out how it will work out.

 

Bing currently has a 15% market share of the search engine market, which means that it is well worth optimising for. Since the recent launch of the Bing search engine from the original Microsoft MSN, there has been some noticeable preferences, such as concentration on keyword use in subdomains and root domain names. From the point of view of Google they love exact keyword matches, but Bing prefers keyword placement in the sub or root. These Bing algorithms are sure to change once the search engine has been implemented in a few years time, but for now this can act as a basic guide between Google and their new rivals.

 

Bing Will Get Lots more Data

 

The estimated increase in the amount search traffic on the website and the merger of Yahoo and the large amount of information they have built up means that Bing will have much more data. They probably won’t have as much as Google but Yahoo’s database of profiles, their own research and behavioural targeting means that they will have much more information to play with. This should help improve the search engine and may pave the way for greater advances on the personalization front.

 

Bing's Webmaster Tools

 

Signing up to Bing's Webmaster Tools may be a good idea as it may uncover a few aspects of your website that could be improved through a number of SEO techniques. Bing’s Webmaster Tools will be important for conducting better organic SEO campaigns on the Bing search engine and seeing how Google & Bing may rank your website differently. Bing's Webmaster Tools is currently quite as robust as Google’s but they are working hard to catch up and hopefully go on to surpass their rivals and will prove valuable for webmasters on all platforms.

 

SEO Junkies are constantly improving search engine results for both Google and Bing but they are also constantly monitoring the Bing/Yahoo merger to see how our clients can benefit in terms of SEO. For more information about our internet marketing services, along with our other SEO services, please contact our SEO specialists.

View all articles by Diane Forster

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