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How to capitalize on the new opportunities in internet sales and marketing?

Online marketing, products and ecommerce offer great potential for passive and active income for small businesses and sole-practitioners. Unfortunately, many people in the helping professions, for more detail go to: www.internet-marketing-online-goldmine.com. such as psychologists, social workers, psychotherapists and coaches, do not know how to capitalize on the new opportunities in internet sales and marketing.

Author: Krishna Kumari
Date: Mar 14, 2009 - 5:52:34 AM

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Online marketing, products and ecommerce offer great potential for passive and active income for small businesses and sole-practitioners. Unfortunately, many people in the helping professions, for more detail go to: www.internet-marketing-online-goldmine.com. such as psychologists, social workers, psychotherapists and coaches, do not know how to capitalize on the new opportunities in internet sales and marketing.

In the last several years, many internet technologies have evolved so that non-technical people can use them to create websites, Blogs and digital products. This can help you make substantial amounts of money and grow your practice online. But where to start?

There seem to be two primary questions that health practitioners ask about internet marketing:

What's the best way to find people online so that they attend my classes, come in for sessions, and buy my products?

To answer the first question, what internet marketing "is" depends on what you want to do? What do you need from your practice and what you are willing to do to get it? Let's go over several illustrative examples to get an idea of what the possibilities are.

Using the internet to build your practice and fill your workshops.

For one of my clients, the internet provides a way to keep her classes and workshops full all-year-round. She does not spend money on traditional marketing, such as yellow page or newspaper advertising. Nor does she spend money on brochures or direct marketing. What does she do instead?

She has built a large "permission based" email list from her websites and classes. People give her their email addresses and she mails to them every 4-6 weeks. In every email she gives away a no-cost bonus, such as worksheet or handout that can be put to immediate use. She will often write about useful research findings and news related to her field.

She loves to communicate via email and she enjoys connecting with her clients. The end-result? People look forward to reading her emails. Her seminars and workshops fill-up months in advance! Can you imagine using the same process to fill your practice?

The key here is relationship. For more detail go to: www.the-forum-list.com.Be helpful and always be aware of your potential clients' needs. Help them whenever you can. They will reward you by trusting you and - eventually - giving you their business.


Many practitioners in the helping professions reach the point where they want to not only work less but also keep their current income.

Let's be honest about why. Our professions are deeply satisfying but sometimes draining. And as we grow both personally and professionally our needs change. Perhaps you want time off to write a book or create a new product? You want to give yourself a sabbatical and travel the world? You can do it.

The problem for most practitioners is that they are in the business of trading their time and skill for money. If they don't work, they don't get paid! I ask them (and you) a question: Have you considered learning how to keep making income without having to work everyday? This is where the idea of "passive income" comes in.

Passive income is money that comes to you automatically without you having to work to get it. You do some initial set-up of your income streams and then you let it take care of itself.

Downloadable audio, video and e-books are a few examples of passive income opportunities. You can sell them as training and educational materials to your clients and have the system set-up so that the sales, delivery and support are done automatically. In other words, when someone buys a product from you, you don't have to burn a CD, address an envelope, go to the post office or even process a credit card number. The whole process is automated on the internet. There are dozens of companies set up to help you do this.

http://www.website-conversion-mastery.com
http://www.website-convertion-secrets.com

View all articles by Krishna Kumari

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