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Increasing engagement on websites methods

Most engagement tools like hyperlink, buttons, blogs links etc. actually drive the user away from the webpage and thus reducing the stickiness. The best way of increasing engagement on website is to give the user a say in the running of things.

Author: soniya
Date: Jan 25, 2010 - 4:44:19 AM

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You have started a business of your own and to advertise your service you have paid and gotten a website designed. This a good start. The next concern is to increase the traffic on your website. Also not just increasing the traffic to your website is important it is also important to covert the traffic into your customers for your product and services. Therefore you need to provide a very user-friendly website. You can optimize your website search through various search engine optimization methods offered by web designing companies.

The next thing that you need to see that visitor to your website stays on your website for long time. The longer the visitor stays on your website there are better chances that he/she will buy your services. In other words you need to increase engagement on website. You need to increase engagement and stickiness on your website. Though the words sound similar but they are two different things. Stickiness is the amount of time the visitor stays on your website pages while engagement is the amount of time the user is involved in doing something on the website. Most engagement tools like hyperlink, buttons, blogs links etc. actually drive the user away from the webpage and thus reducing the stickiness. The best way of increasing engagement on website is to give the user a say in the running of things.

You can have a feedback form of your service offered where people like to interact and discuss various issues related to the product or service offered. This not only helps improve your product and service but also helps in increasing engagement on website. Another method to increase the engagement on the website is to use your website for reviews. This is very new method but is gaining its importance as the user generated reviews lend credibility to the website at the same time making the user feel like a part of the story. All you have to do is submit your website to a website review blog or site and let the users do the rest. There are wordpress plugins which help in increasing the interactivity, thereby increasing engagement on website. There are many innovative ways that are being used for increasing engagement on websites apart from the ones mentioned above and also new ones are being discovered.

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